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Products

Automatically Promote Items with Conversation Keywords

J
Written by Jaya Nayar
Updated over 2 weeks ago

Overview

The Products page turns your catalog into a smart, keyword-driven sales engine. You can import items from Shopify, upload a CSV, or add them one-by-one. Each product stores its own trigger keywords. When someone types those words in chat, Delphi quietly drops an interactive product card below the message—image, title, link, and a short pitch—without disrupting the conversation. You control how often each card shows up and can switch products on or off at any time. The result: timely, relevant promotions that feel helpful, not pushy, and keep mentorship at the heart of every chat.

Why It Matters

  • Meet needs in the moment. When a learner asks about a topic, the right product appears instantly—no searching required.

  • Boost trust, not noise. Context-aware cards feel like personal advice, not ads, so users stay engaged.

  • Turn chats into revenue. Each relevant mention becomes a low-friction chance to click and buy.

  • See what resonates. Mention counts reveal which products, terms, and phrasing drive action.

  • Stay in control. You decide frequency and can pause or tweak products anytime—protecting the mentorship experience Delphi promises.


Quick Start Guide

  1. Open the Products page in Delphi Studio.

  2. Click Import.

    • Shopify: enter your store URL, then Sync.

    • CSV: download the template, fill in title, description, keywords, then Upload.

    Or click Add Product to build one manually.

  3. Upload an image (optional).

  4. Type the product name.

  5. Paste the purchase link—affiliate (to track clicks) or direct.

  6. Write a two-line description.

  7. Enter a keyword, press plus (+), repeat for more.

  8. Choose when to promote: every mention, once per user, or once per conversation.

  9. Click Create Product.

  10. Toggle items on or off to control visibility.

That’s it—your products are now primed and ready to shine!


Full Feature Guide

Import Products

Importing products lets you bulk-load items from Shopify or a CSV so your catalog stays current without retyping.

Step-by-Step

  1. Click Import on the Products page.

  2. Pick either Shopify or CSV.

Shopify Sync

  • Coming soon...

CSV Upload

  • Coming soon...

Manual Entry

Manual Entry lets you add a single product from scratch—perfect for flash sales or affiliate offers.

Step-by-Step

  1. Click Add Product in the top-right corner of the Products tab.

  2. Upload a square image (PNG /JPG).

  3. Type the product name.

  4. Paste the purchase link starting with https://.

  5. Write a two-line benefit-focused description.

  6. Enter one keyword, press (+), then repeat for more.

  7. Choose a promotion frequency:

    • Every mention — show the card each time the keyword appears, even if the same person repeats it.

    • Once per user — show the card one time per person, no matter how often they mention the keyword later.

    • Once per conversation — show the card the first time the keyword appears in a chat; reset when a new conversation starts.

  8. Click Create Product and wait for the green check in the bottom right corner.

  9. Verify the new item appears in the table with its toggle on.

  10. Edit or delete anytime via the three vertical dots () menu beside the toggle.

Keyword Management

Keywords decide when your Delphi promotes a product, so fine-tuning them is the heart of smart, non-spammy offers.

What You Can Do

  • Add multiple keywords per product.

    • Type a word or phrase → press + → see it appear as a chip.

  • Use natural language.

    • Match how users actually speak (“running shoes” vs. “footwear”).

  • Edit anytime.

    • Hover a product, click the three vertical dots () menu, click Edit, adjust keywords, and then Save.

  • Monitor performance.

    • The Mentions column in the table counts how often each keyword fires.

Best Practices

  • Start small. One or two precise terms beat a long, vague list.

  • Watch mention counts weekly, then add or retire keywords to keep relevance high.

Product Card Components

Product cards are the mini-ads your Delphi drops in chat. Each card packs key info into a clean, clickable block. The card will appear below your Delphi’s reply when triggered by a keyword.

Element

What It Shows

Tips

Image

Square thumbnail from your upload or Shopify feed.

Use bright, uncluttered photos; 1:1 ratio looks best.

Title

Product name you entered.

Keep under 60 characters so it never truncates.

Description

Two-line benefit statement.

Lead with a verb—“Boost focus with…”

Link

Click opens the URL in a new tab.

Use UTM codes to track conversions.

Product Database

The Product Database is your command center—track mentions, switch products on or off, and keep offers fresh.

Column

Purpose

Product Name

Item title pulled from your catalog.

Mentions (default sort)

Counts how many times keywords have fired. Table loads with the highest-mention items on top; order is fixed.

Status Toggle

Blue = active, gray = off. Click to turn a product on or off.

Three vertical dots (⋮) Menu

Edit or delete the product.

Available Actions

  • Toggle on/off — flip the Status switch to control visibility.

  • Edit or delete — open the three vertical dots () menu, choose Edit or Delete, then confirm.

Why It Matters

  • Instant insights. Default high-to-low sorting spotlights what resonates most.

  • Clean workspace. Delete stale items so chats stay focused and helpful.

Further Reading

Best Practices

Keep Descriptions Tight

Why it matters— Short, benefit-first copy keeps the chat flowing and nudges clicks without feeling salesy.

How to do it

  • Lead with a verb. “Boost energy…” beats “This product boosts energy.”

  • Cap at two sentences. Stay under 25 words total.

  • Speak outcomes, not specs. Say “Lightweight for all-day wear” instead of “Weighs 180 g.”

  • Skip jargon. Aim for a 9th-grade reading level.

  • Test and tweak. A/B two versions for a week; keep the higher click-through.

Example

“Track every lap in real time—waterproof to 50 m and charges in 30 minutes.”

Choose Conversational Keywords

Why it matters— The right words trigger cards naturally, so users feel helped, not pitched.

How to do it

  • Mine chat logs. Pull phrases customers already use.

  • Avoid noise words. Skip “the,” “best,” “for,” and similar fillers.

  • Cover variants. Add plurals or synonyms only if meaning changes.

  • Review quarterly. Retire terms that no longer convert.

Start Safe, Then Refine

Why it matters— Over-posting annoys users; under-posting wastes opportunity.

How to do it

  • Begin with Once per conversation. Protects the chat experience.

  • Monitor mentions and clicks for two weeks.

  • Open the three vertical dots (⋮) menu, then click Edit to change frequency as data dictates.

    • Raise to Every mention for niche terms with low volume.

    • Drop to Once per user if repeat triggers feel spammy.

Review Mention Counts Weekly

Why it matters— Data shows which products resonate so you invest effort where it pays off.

How to do it

  • Check the Mentions column every Friday.

  • Scan the top five mentions.

  • Deactivate low performers (< 5 mentions or zero clicks).

  • Double-down on winners: add synonyms, raise frequency, or spotlight in content.

  • Log changes in a simple spreadsheet to spot trends over time.

Troubleshooting / FAQs

How do I edit an existing product?

To edit an existing product, go to the Product page, click the three vertical dots () menu, choose Edit, update any field, then click Save. A green check confirms the change.

Can I control how often a product appears?

Yes, you can control how often a product appears. When you add or edit a product, pick Every mention, Once per user, or Once per conversation under When to Promote to set how often your Delphi shows the card. See here for our best practices suggestions.

How do I remove a product?

Hover over the product row, click the three vertical dots () menu, select Delete, then confirm in the popup. Delphi erases the item and its mention history, and you’ll see a green check in the bottom right corner when it’s gone.

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