🥅 Your goal is to 1) make a great first impression of your app (this will ensure they use it properly and understand the mechanism of the points & rewards) 2) delight your patient with points and build up goodwill!
Step 1. Patients sign up
Patients must scan your QR Codes at reception in person. Here are the links to the Dermis Patient App:
Step 2. Quit the app, and open it again
Accept notifications, this is important! ("You'll get free birthday offers, and appointment reminders")
Quit the app, let them see it on the home screen and open it again (This will a) reload the app with all of the correct brand colours and b) will apply the app icon).
Step 3. Show them their welcome gift & get them excited about upcoming rewards!
Show them all of the rewards that they have unlocked and those that they can unlock in the future as they stack up loyalty points. Tell them that they can also convert Rewards into a cash balance like in the video below.
Step 4. Get them to perform their first "Check-In" and delight them with even more points
It's important for them to understand that more visits = more points, even if they don't buy anything in app!
So... the best way for them to understand the check-in process is to show them now! Take their phone, show them the "Visit our clinic" button and click on it.
From your dashboard, click on "Scan QR" at the top right:
Hover their QR code over your webcam, until a success message pops up like so:
Click on "Save", which will grant the user points.
To change the amount of points earned per Check in, visit this article.
Step 5. Get them to leave a Google Review!
Have the patients try to unlock their next reward by leaving a Google Review (it's easy and fast!). If they've already left a Google review before downloading the app, it will automatically grant them the points.
Step 6. Tell them they can buy now pay later on any treatment!
Don't forget to tell them that they can use the app to purchase treatments, have financing options like Klarna.
Congratulations! You've successfully 1) made a great first impression to your app (this will ensure they use it properly and understand the mechanism of the points & rewards) 2) delighted your patient with points and built goodwill!