1. What's been completed
App is finished
App icon uploaded
Membership structure finalised - if not, why?
2. Puppy reminder
If you have a "laissez-faire" approach, memberships will simply slip into the background, staff won't care, patients won't know about them, and you won't hit your MRR goal. When interviewed, our N*1 clinic on Dermis explained it was #1 key to their success:
3. Package sales x2 Revenue boost (without more clients).
As you can see from the graph off of over $1.5 million in patient transactions, Klarna as a payment method is responsible for x2 average order value. This means patients spend x2 more with Klarna alone.
Why is this? Psychologically, humans prefer paying smaller chunks over time (even with additional fees!). So we help you sell your more expensive packages, it's important you generate awareness around Klarna with your patients (and thus use the app the main driver for all sales).
Dermis is a 24/7 sales robot. With smart abandoned cart recovery systems, data collection based on in-app browsing, and recommendation engines, it was engineered and trained on the data thousands of patients across hundreds of clinics to help you make more sales.
So not using the app to make puts you in a losing position:
Patients will go unrewarded for their purchases
They will be left to fetch for themselves after every consultation, with no tool to educate themselves and learn about all of your other treatments
You're making it difficult for them to say "yes" for your expensive packages
4. Staff buy-in (The "Why")
Everything starts with a strong why. Incentives via commissions and leaderboard.
Things we recommend:
Making membership a part of your company culture (celebrating wins)
Commissions: incentivising top-selling staff with bonuses. Learn how.
5. Staff training (The "How")
If I were to ask one of your staff members right now: "Sell me your membership". They'd be lost. This is normal. This is new to everyone.
Things we recommend:
Educating > Selling - as the authority figure (as the medical professional), you already have persuasive power.
6. Your homework
Add all staff to Dermis GC to help make memberships art of your company culture
Announce leaderboard & commission bonuses to staff
Set a date with staff to do a role-play session
Share these 3 SOP articles with your staff for the next appointment:
1. How to introduce the app to your patients: https://intercom.help/dermisapp/en/articles/11080441-how-to-introduce-the-app-to-your-patients
2. How to check-in your patients to reward their in-person visits: https://intercom.help/dermisapp/en/articles/10460596-how-to-check-in-your-patients-to-reward-their-in-person-visits
3. How patients buy treatments & schedule appointment: https://intercom.help/dermisapp/en/articles/10482502-how-patients-buy-treatments-schedule-appointment
7. Schedule a App Introduction Role-Play Call
Next week, I will test your knowledge and you will introduce the app to me as if I was a patient. Schedule the call now here in the next 3 days.