IDENTIFY YOUR UNIQUE SELLING POINT
Identify a "WOW factor", something that makes your experience unique and stand out. Is it the exclusive venue? Is there an immersive element? Do you share a special dish that guests can’t find anywhere else?
Is your experience in-line with local current trends - do you support local suppliers? Do you use seasonal ingredients?
Build your reputation with one special “signature” dish or cuisine, or a style of cooking - and nail it!
Is your experience in a trendy neighbourhood of the city? Are there other nearby attractions that attract locals/domestic travellers to your neighbourhood - cool independent shops, art galleries, beautiful parks?
Is your experience easily accessible by public transport?
Locals are looking to dine in cool/ secret / hidden / exclusive venues - i.e. a rooftop overlooking the city, an art gallery or the intimate setting of a chefs beautiful home
Locals are not looking for traditional local food in their cities i.e. locals in Paris are not looking for typical French style food, but are more interested in International cuisines, or innovative cooking styles
Domestic travellers will often want to experience very traditional local specialties - i.e. a Londoner visiting Edinburgh may want to try haggis - but will likely also want to experience the city “like a local” too
Think creatively about your menu offering and try to avoid a standard 3-course restaurant-style menu. Consider offering an innovative 4/5 course “tasting menu”, offering smaller sample dishes
Use locally sourced, seasonal produce and local suppliers to support local businesses when possible
Offer a welcome drink/cocktail on arrival, before guests sit down to dine, encouraging guest interaction pre-dinner
Offer a special dish that guests can’t find anywhere else - your “signature dish”
Offer an element of surprise - i.e. a homemade liquor you present at the end of the meal to surprise and delight your guests, an additional “amuse bouche” course that is off menu or a theatrical dessert which is made in front of the guests - get creative!
You know your city best, so it’s down to you to decide on a price that will appeal to locals and sell!
We recommend starting with a lower price, aiming to attract repeat customers and to build buzz within the community
International travellers are more willing to pay higher prices for experiences, so you must take this into consideration, and adjust your price accordingly - lower your price!
THE HOST - YOU!
Introduce yourself and tell your guests about your story. The Eatwith experience is not only about the cuisine you provide, but also about creating connections with people and sharing more about our stories
Share your cooking inspiration and background - share with guests where you get your inspiration from and talk about your culinary background
Interact with the guests throughout the evening - guests will be excited about meeting local chefs/hosts in their city
Tell a story through your food and your inspiration behind the dishes served - before serving each course, introduce the dish and the inspiration behind it
ADDITIONAL ADDED VALUE
Is there an interactive or immersive element - i.e. music, theatre, story telling
Consider offering wine pairings with each course - i.e. local wines from the region or a selection of your favourite natural wines
Offer a welcome cocktail on arrival - i.e. share your favourite cocktail with your guests
Allow guests to BYOB (bring your own booze/alcohol)