Ad Manager Articles
FAQs
How do I add an Ad Zone?
You can add an Ad Zone anywhere you can add a stack item.
To add a new Ad Zone, you can follow these steps shown below (make sure you are logged in on the Ad Manager before starting):
Click the "Zones" tab
Select the website you plan to set up your zone on
Click the "Add new zone" link
Fill out the name for your zone
Select the Zone type of your choice. There are six types you can choose from, but "Banner, Button or Rectangle" will be your default type to use for most advertisements.
Select a pre-set size, or type in a custom width and height, for your zone
Click the "Save Changes" button
*Click on the pictures to enlarge them.
Can I set up my zone in a page on my website?
Yes, and it is possible with "Ad Zone" and "Ad Zone - Mobile Only" stack items. Listed below are the steps:
In any page or sub-page, create a new stack item with either the "Ad Zone" type or "Ad Zone - Mobile Only" type.
If you need your ad to only display on mobile devices, use the "Ad Zone - Mobile Only" type.
Open the settings for the item you created.
Under "Ad Zone Settings" in the pop-up, select your ad zone in the "Select Zone" field.
Click the "Save Changes" button.
How do I add a Banner?
Before you can add a banner, you need to be sure your Advertiser and Campaign is set up on the Ad Manager. If they are not, it is recommended to get those set up first.
Adding an Advertiser
Click the "Advertisers" tab
Click the "Add new advertiser" link
Fill out the fields under "Basic information"
Name - The name of the advertiser
Contact - The name of the contact who is associated with the advertiser. As an alternative, you can use your own name.
Email - The contact's email address. As an alternative, you can use your own email address.
Optional: Turn on at least one option under "Advertiser report" if you wish to have the Ad Manager send notifications / reports to the advertiser - or to the email that was set up in the "Email" field. Listed below are the available options.
Email when a campaign is automatically activated/deactivated - Does what the name implies
Email campaign delivery reports - Send reports to the advertiser with stats - which will be the Impressions, Clicks, and CTRs (Click-Through Rates)
Number of days between campaign delivery reports - You can adjust how often you would like the campaign delivery reports to be sent out
Optional: Turn on the "Miscellaneous" option if you wish to have the Ad Manager only display one banner in one zone.
This only applies if you plan to have your one banner linked to multiple zones, or have multiple banners from the same advertiser linked to at least one zone.
Click the "Save Changes" button
Note: If you ever need to go back to the advertiser to update the settings, you can click on the name of the advertiser in the "Advertisers" section.
Adding a Campaign
Note: There is no limit, so you can create as many campaigns as you want under an advertiser.
Click the "Campaign" tab
If it is not on the correct advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click the "Add new campaign" link
Type in a name for your campaign
Select the "Campaign type" of your choice. Listed below are three types available, with the information for each provided by the Ad Manager.
Remnant:
The default campaign type. Remnant campaigns have lots of different delivery options, and you should ideally always have at least one Remnant campaign linked to every zone, to ensure that there is always something to show. Use Remnant campaigns to display house banners, ad-network banners, or even direct advertising that has been sold, but where there is not a time-critical performance requirement for the campaign to adhere to.
Contract:
Contract campaigns are for smoothly delivering the impressions required to achieve a specified time-critical performance requirement. That is, Contract campaigns are for when an advertiser has paid specifically to have a given number of impressions, clicks and/or conversions to be achieved either between two dates, or per day.
Override:
Override campaigns are a special campaign type specifically to override (i.e. take priority over) Remnant and Contract campaigns. Override campaigns are generally used with specific targeting and/or capping rules to ensure that the campaign banners are always displayed in certain locations, to certain users, and perhaps a certain number of times, as part of a specific promotion. (This campaign type was previously known as 'Contract (Exclusive)'.)
Set the Start and End dates for the campaign. Can be set to run indefinitely, or run until a specific date.
Not Required: Set up the "Pricing" for the campaign with a "Pricing Model".
The models that can be used are CPM, CPC, CPA, and Tenancy.
For information about the pricing models, you can check out https://www.youtube.com/watch?v=RHemFqFJ9DQ.
Optional: Set the campaign weight, or the priority, for the campaign. The higher the weight, the more priority the ads in the campaign will have over other ads from a different campaign when they rotate between each other. This only applies if the ads from both campaigns will be linked in the same zone.
If both campaigns are set up with the same weight, their ads will rotate between each other equally at a 50 | 50 rate.
Optional: Set up a "Delivery Cap" for your campaign. Can be useful if you want to have your campaign be disabled after a certain amount of views - in total or per session.
Optional: Turn on any miscellaneous options for the campaign
Click the "Save Changes" button
Note: If you ever need to go back to the campaign to update the settings, you can click on the name of the campaign in the "Campaigns" section.
Adding a Banner
Note: There is no limit, so you can create as many banners as you want in a campaign.
Click the "Banners" tab
If it is not on the correct campaign for the advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click the "Add new banner" link
Type in a name for your banner
Upload the graphic you wish to use as your ad banner
Optional: Fill out the fields under "Banner link"
Destination URL: The link to a page or website. Always include "http://" or "https://" for your link; leaving them out will cause the link to not work on your website.
Target: The field to adjust how your link should open
Leaving the field empty will, by default, have the link open in a new browser tab
If you need the link to open in the same browser tab, type _self in the field
Optional: Fill out the fields under "Banner display"
Optional: Fill out the fields under "Additional data"
For the "Weight" field, you can adjust the priority of the banner over other banners in the same campaign. This only applies if the banners are linked in the same zone.
The higher the weight, the more priority the banner has over other banners
If the weight is set the same as the other banners, it will rotate with them equally at a 50 | 50 rate
Click the "Save Changes" button
Note: If you ever need to go back to the banner to update the settings, you can click on the name of the banner in the "Banners" section.
My advertiser has given me a "CODE" instead of an image banner. How do I create a banner ad using this code?
If your advertiser gives you a code for the banner instead of an image, you would have to set it up in a "Generic HTML Banner" on the Ad Manager. You can refer to the steps listed below on how to do it.
Click the "Banners" tab
If it is not on the correct campaign for the advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click the "Add new banner" link
Set the drop-down field - highlighted in the image below - to "Generic HTML Banner"
Type in a name for your banner
Paste in the code your advertiser provided into the box
Optional: Adjust the other settings under "Create an HTML banner - banner code" if you wish to track clicks or if the banner can safely display in an iframe.
Type in the width and height for the banner. Make sure these are set to the same size as the zone you plan to link it to.
Optional: Fill out the fields under "Additional data"
For the "Weight" field, you can adjust the priority of the banner over other banners in the same campaign. This only applies if the banners are linked in the same zone.
The higher the weight, the more priority the banner has over other banners
If the weight is set the same as the other banners, it will rotate with them equally at a 50 | 50 rate
Click the "Save Changes" button.
Note: If you ever need to go back to the banner to update the settings, you can click on the name of the banner in the "Banners" section.
How can I update a Banner's settings?
Click the "Banners" tab
If it is not on the correct campaign for the advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click on the name of the banner you plan to update
Adjust the fields in the "Banner Properties" section. They are the same fields as if adding a new banner.
You can swap out the image for the banner with a new one by clicking the "Choose File" button. Please note: If the image is larger or smaller than the previous image, it will cause the banner to be unlinked from the zones it was linked to.
Click the "Save Changes" button
How do I link a Banner to my website?
Click the "Banners" tab
If it is not on the correct campaign for the advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click on the name of the banner you plan to link up
Click the "Linked Zones" tab at the top
Select the checkboxes next to the zones you wish to link your banner to
Click the "Save Changes" button
After you link your banner to your zones, the banner will start displaying on the website in a few minutes or less.
The zone I wish to link my banner to is not showing up in the "Linked Zones" section. How can I fix this?
When it comes to banners, you need to make sure they are the same size as the zone you plan to link to. If your banner is a pixel off compared to the zone, that zone will not show up in the section.
For example, let's say you plan to set up a banner in a "Right Column Badge" zone, and the zone is sized at 350 X 250 pixels. However, your banner you added to the Ad Manager is sized at 370 X 250 pixels. Since the banner is larger than the zone, that zone will not appear for you to link to.
To fix this, you can upload a new image with the correct size for the banner in the "Banner Properties" section.
Can I resize my banner on the Ad Manager so it is the same size as my zone?
You can, but we do not recommend it.
In the "Banner Properties" section, you can adjust the width and height for your banner to be the same size as your zone. However, with how your website is coded only the width will be affected as the height of the banner automatically adjusts with the width - retaining the banner's original shape.
It is always recommended to upload your image for your banner with the correct size.
What can I use to resize my image for the banner?
You can use any image-editing program like Adobe Photoshop to change the size for your image. If you do not have access to these kinds of tools, you can utilize these alternatives:
These sites will allow you to resize or crop your image to the correct size you need them to be.
Can I adjust how, when, and where my banner will appear on the website?
Yes. This is possible with Delivery Rules, which can do all of these and more for the banner. They can be set up through the "Delivery Options" section when editing a banner on the Ad Manager, and at least one rule can be added for the banner.
Here are the available rules that can be used for a banner (highlighted in bold are what can be used more than others):
Client - Browser (Deprecated)
Client - Browser Version
Client - Domain
Client - IP address
Client - Languages
Client - Operating system (Deprecated)
Client - Useragent
Geo - Country / City
Geo - Connection Type
Geo - Continent
Geo - Country
Geo - Latitude/Longitude
Geo - ISP/Organization
Geo - US/Canada Postal Code
Geo - Level 1 Subdivision
Geo - Level 2 Subdivision
Geo - US Metro Code
Site - Delivery Rule Set
Site - Hostname List
Site - Page URL
Site - Referring Page
Site - Registerable Domain List
Site - Source
Site - Variable
Time - Date
Time - Day of week
Time - Hour of day
The settings vary for each rule. If you set up more than one rule for a banner there will be an option to set either of the two:
AND - Set the rule as the additional requirement with another rule for the banner
OR - Set the rule as the alternate requirement to another rule for the banner
To set up the rules, you can follow these steps:
Click the "Banners" tab
If it is not on the correct campaign for the advertiser, click the drop-down field - highlighted in the image below - to swap to it
Click on the name of the banner you plan to set up rules for
Click the "Delivery Options" tab at the top
Select a rule you wish to add to the banner and click the "Add" button. Rinse and repeat for additional rules.
Adjust the "AND/OR" fields for your rules (if you have more than one rule for your banner)
Set up the info for the rules
Optional: Delete the rules you do not need, or change the arrangement for them
Click the "Save Changes" button
Need More Help? Use the Support icon in the bottom right for help,
call us at 217-239-0975, or email us at support@envisionwise.com.