Threads is the central workspace where your creative process comes to life. It combines strategic planning, deep research, content creation, and file analysis into a single, conversational interface. By connecting directly to your Brand Hub and Projects, Threads acts as an intelligent partner that understands your brand's unique context from the very first prompt.
Use Threads to turn a simple prompt, an uploaded file, a voice note, or a YouTube link into actionable content. Work solo or invite your team to collaborate in real-time, transforming initial brainstorms and complex research into polished, on-brand outputs, all within one seamless conversation.
Key Features of Threads
Collaborative Threads: Invite multiple team members to work together in a shared session. This allows for simultaneous contribution to creative discussions and content development, accelerating project workflows and ensuring seamless teamwork.
Thread Branching: Explore different creative directions without cluttering your main conversation. From any point in a Thread, you can start a new 'branch' to test a different idea or tone. This new branch inherits the entire context up to that point, allowing you to experiment freely while keeping the original conversation organised.
Multi-Model Access: Euryka provides access to multiple Large Language Models (LLMs) from industry leaders like OpenAI, Gemini, Anthropic, and Meta. Each model offers unique strengths, allowing you to select the best one for specific tasks.
Intelligent Context and Learning: Threads retains the full context of your conversation and learns from your interactions. This ensures it provides increasingly personalised suggestions that are always aligned with your Brand Hub attributes and Project goals.
Live Web Access: Access up-to-date information directly from the internet. This allows the AI to perform real-time market research, find recent statistics, and analyse competitor activity to make your content more current and credible.
Deep Research: Go beyond simple web searches to support your strategy. The AI research assistant gathers, analyses, and synthesises information from multiple sources to provide comprehensive insights on competitors, market trends, or complex topics, saving you hours of manual research.
File and Media Analysis: Process a wide range of content directly within a conversation.
Documents & Data: Upload PDFs to extract key insights or CSV files to analyse data and identify trends.
Images: Upload single or multiple images and ask the AI to describe them, compare them, or generate creative content inspired by them.
Audio & Video: Provide a YouTube link, and Threads will transcribe the entire video, allowing you to summarise it or repurpose the content. You can also upload audio files for transcription.
Voice Notes: Record your prompts and ideas directly as voice notes instead of typing. Threads will transcribe your audio and respond, allowing for a more natural, hands-free workflow.
Inline Imaginations: Instantly generate multimedia without leaving your conversation. Highlight any text and click the sparkle icon to open the Imaginations panel directly in your Thread, using the selected text as a prompt to create images, videos, or music while maintaining your creative flow.
Workflow Integrations: Connect your conversations directly to your project management and scheduling tools. This allows you to turn discussions into actionable tasks without leaving your workflow. For example, you can turn a discussion about a deliverable directly into an Asana task or schedule a follow-up meeting in your Google Calendar.
Specialised Assistants: Customise the AI's responses by selecting from a diverse range of over 30 specialist Assistants. This ensures you receive precise and relevant outputs tailored to specific job functions, from marketing to technical writing.
Lifelike Personas: Create custom Personas to generate more realistic and authentic content. Personas can be given detailed profiles and writing samples to mimic a specific style, making your content more engaging.
As a core Euryka feature, Threads integrates intelligence, personalisation, and context to support your entire creative process.
Note on AI Accuracy:
While the AI provides valuable insights, its accuracy is not guaranteed. Please verify any critical information, facts, or data before use.