Ticket emails are a key part of event communication in Evey Events & Tickets (Evey). If customers report that these emails land in their spam folder, you can reduce the chances of this happening by adjusting your notification settings.
Here are a few things that you can do to prevent this from happening:
1. Customize Email Subjects
A clear and relevant subject line helps email providers recognize your messages as legitimate.
Be clear and specific: Make sure the subject matches the content of the email.
Personalize: Add event details, like event name or date.
Avoid spammy language: Don’t use words like FREE, Urgent, or excessive punctuation (!!!).
Keep it concise: Short subject lines perform better and look professional.
👉 Learn how to edit subject lines in email notifications in this guide: How to Set Up Email Notifications
2. Update the Sender Email Address
Using a custom sender email address instead of a default one improves trust and helps prevent spam issues. This also strengthens your email authentication (SPF/DKIM), which email providers use to verify legitimacy.
👉 Follow this guide to update your sender email: How to Change the Sender Email Address for Customer Notifications in Evey
For more questions, please don't hesitate to reach out to us.