The event ticket industry is booming, projected to reach $65.04 billion in 2022 with a steady annual growth rate of 5.31% until 2027. If you're looking to capitalize on this market, a reliable ticketing system is essential. Two popular options are Eventbrite, a third-party website, and Evey Events, a ticketing system designed for Shopify merchants. Let's explore their features to help you make the right choice for your event ticket sales.

Eventbrite is an event ticketing platform that allows you to add your events and enables the purchase of tickets. The events are displayed on the Eventbrite website which gives you an added advantage of their existing audience.

Eventbrite also offers an easy-to-setup system that you can use to get your tickets ready for purchase. However, since Eventbrite has an existing style to its website, there is a lack of customization available for you. If a user is redirected to Eventbrite from your website, the difference becomes fairly obvious as well.

Evey Events & Tickets is a ticketing system designed for Shopify merchants. Evey enables the sale of event tickets right from the store’s website. You can easily customize every aspect of your event landing page to match your Shopify store theme and make the ticketing experience seamless.

Evey also allows full customization of the tickets so you can create beautiful, themed tickets that add a sense of exclusivity to your event making it stand out. You can add custom QR or bar codes to the tickets to make it easy for customers to display them at the event or join the event by scanning them.

Eventbrite event setup screen

Being a centralized ticketing platform, you need to create an account on the Eventbrite website to sell tickets. It allows you to then add the events, set up the location, and set a price.

Eventbrite handles the checkout and payment process, taking that responsibility off your shoulders. While that is great for some event hosts, it may not be great when you realize that Eventbrite charges a heavy fee.

Evey was designed to be a standalone Shopify app for event ticketing. You do not need to register on the website or post your events on the Evey website. Instead, Evey installs on your Shopify store and enables ticketing on the store.

Evey Events setup screen within the Shopify dashboard

Once installed, Evey allows you to set up fully customized ticket sales pages, and email templates. Evey also integrates with the Shopify POS, so you can sell tickets at the venue and keep track of attendees.

When choosing the right ticketing system for your events, consider your specific needs and preferences. Eventbrite offers exposure to a vast audience but may lack customization options. On the other hand, Evey Events seamlessly integrates with Shopify, granting you full control over the ticketing process and allowing you to create a unique ticketing experience for your customers. Whether you prioritize convenience or customization, Evey Events has got you covered, ensuring a successful and rewarding ticket sales journey for your Shopify-based events.