The Audiences feature enables targeted fan communication based on behavioural data. You can quickly identify specific groups of fans (e.g., upcoming match attendees, lapsed buyers, non-renewed season ticket holders) and send tailored messages.
This feature streamlines fan engagement while maximising marketing impact.
Step 1: Access the Audiences Tab
Navigate to the “Fan Profiles” section.
Click on the “Audiences” tab.
Step 2: Choose an Audience Type
Select a pre-defined audience from the options, such as:
Upcoming match attendees.
Fans who made one purchase but haven’t returned in three months.
Season ticket holders from last year who haven’t renewed.
Step 3: Generate the Audience
Click “Generate” to create the audience.
Review the total number of fans included and check how many have opted in for marketing communications.
Step 4: Take Action
Choose one of the following actions:
Send Push Notification: Directly send a message to fans’ mobile devices.
Download Audience List: Export the audience data for use in external tools like Mailchimp (email integration coming soon).
Step 5: Refine Your Approach
Repeat the process as needed to target additional audiences or refine your campaigns.