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How to Add a CTA Button to Your Countdown Timer

Written by Zach Siecinski

You can now add an optional button below your timer to guide customers to a product, collection, or any custom link.

This is great for turning urgency into action—helping customers quickly click through to your offer.


What is the CTA button?

The CTA (Call-to-Action) button appears below your countdown timer and can link to:

  • A product

  • A collection

  • A custom URL (any page or external link)

You can also choose whether the link opens in a new tab.


How it works

To display the button, you need to:

  1. Enable the Show CTA button option

  2. Select a link type (Product, Collection, or URL)

  3. Choose or enter a destination

👉 The button will only appear once a valid destination is selected.


Link options explained

Product

  • Select a product directly from your catalog

  • Redirects customers to a specific product page

Collection

  • Select a collection from your catalog

  • Sends customers to a collection page

Custom URL

  • Enter any link manually

  • Can be used for landing pages, external sites, or promotions


Important behavior to note

  • The button is disabled by default

  • It will not appear until a destination is selected

  • Product and Collection selectors may remain visible even when not in use (this is due to Shopify limitations)


Styling

The CTA button:

  • Inherits the same style as your timer UI

  • Does not currently support custom styling (font size, colors, etc.)

  • Will automatically match your selected design


How to set it up

  1. Go to Shopify Admin → Online Store → Edit Theme

  2. Open your Flash Countdown Timer block

  3. Enable Show CTA button

  4. Choose a link type:

    • Product

    • Collection

    • Custom URL

  5. Select or enter your destination

  6. (Optional) Enable Open in new tab

  7. Click Save


When should I use this?

Use the CTA button when you want to:

✅ Drive traffic directly to a product or collection
✅ Pair urgency with a clear action
✅ Promote limited-time offers or flash sales


Need help?

If your button isn’t showing or not linking correctly, reach out to our support team - we’re happy to help 👍

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