Verifications are proof that the ad ran.
They are necessary for national orders coming through Flytedesk and we highly recommend providing them to your local clients.
After all, one of the most important steps in the sales process is the after-sale servicing.
Providing great verifications can also be used for marketing. Many of our buyers have asked for physical copies of the papers to frame in their offices after they’ve seen a verification image.
Follow these steps to submit your verification:
From the left-hand menu, click on Verifications.
Feel free to filter by Ad Shop vs. National ads, Start and End Date, Product Type, Company, or Status to find the ad that you want to verify.
You can also sort the ads by Status, Date and Customer columns.
Under the column Verification, attach one or multiple verification images, plus any additional information about the ad's performance (engagements, feedback, etc).
Recommended verification standards**:
**these standards are from our National Ads. The verification process is the same (if you choose to do ad shop verifications), but you won't be receiving email reminders from our National Ads team since you are in control of Ad Shop ads.
Print ads: take a picture of the actual ad in the paper and not a PDF or digital copy of it.
Digital: take a screenshot of the ad on your site and provide the metrics, such as impressions and clicks on the ad. The platform allows you to submit more than one image.
E-newsletter: submit a screenshot of the entire newsletter & engagement analytics.
Social: take a screenshot of the post and provide metrics, such as reach engagements, and clicks.
Street team services: submit pictures of your staff flyering or postering.
Out-of-home products: submit pictures of each news rack or billboard.