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FRANK's dashboard explained: how to use your data in practice

Clear insights into your reservations at a glance

What is the dashboard?

The dashboard gives you a clear overview of the most important insights about your reservations, based on recent data. It helps you to:

  • spot trends early

  • make better, data-driven decisions

  • respond faster in daily operations

What insights can you see on the dashboard?

The dashboard always starts with today’s data. This gives you an immediate snapshot of what’s happening right now in your restaurant.

You’ll see:

  • Guests today

  • Returning guests today

  • Guests on the waitlist

  • Booking tempo throughout the day

This view helps you quickly understand how busy the day is shaping up — and whether anything needs attention right now.

Below today’s overview, the dashboard switches to insights from the past 30 days. This is where patterns start to appear.

Here you’ll find:

  • Revenue from reservations

  • No-show percentage

  • Sales channels (internal vs external)

  • New vs returning guests

  • Top group sizes

  • Guests per weekday

  • Online booking lead time

Together, these insights help you understand how guests book, when they come, and what type of reservations are most common.

How to turn Dashboard data into action

Data without action is just data. Here are five tips to take advantage of the data FRANK gives you:

1. Revenue & tickets: double down on what already works

Look at which tickets or reservation types performed best in the last 30 days.

What to do next:

  • Promote high-performing tickets more prominently on your booking page

  • Create similar experiences (same price range, duration, or format)

  • Schedule these tickets on your busiest days or peak times

👉 Don’t invent new concepts blindly but scale what guests are already choosing.

2. No-shows: prevent revenue loss before it happens

Check your no-show percentage over the last 30 days. If no-shows increase:

  • Introduce prepayments or down payments for high-risk reservations

  • Add a credit card guarantee for larger groups or peak hours

  • Adjust reminder timing (earlier or more frequent confirmations)

👉 Even small changes here can protect a significant amount of revenue.

3. Group size: optimise tables, menu and offers

Review your most common group sizes. What to do with this insight:

  • If you see many larger groups:

    • Offer group menus or shared dining experiences

    • Reserve specific tables or time slots for groups

  • If most bookings are couples or small groups:

    • Focus on flexible table layouts

    • Create intimate experiences (chef’s table, tasting menus, date-night offers)

👉 Match your setup and offers to how guests actually book not how you think they do.

4. Booking lead time: time your communication better

Check how far in advance guests usually book. Use this to:

  • Schedule marketing emails or socials before peak booking moments

  • Release limited availability or special menus at the right time

  • Adjust staffing earlier for periods with longer lead times

👉 The earlier guests book, the earlier you can plan with certainty.

5. Guests per weekday: fine-tune your week

Look at which days attract the most guests. Practical actions:

  • Strengthen quieter days with special menus or fixed-price offers

  • Protect busy days from overbooking or understaffing

  • Align opening hours and staff levels with real demand

👉 Let data decide where you push and where you protect margin.

Final tip

Use the dashboard daily for today, and monthly for trends. Small, consistent adjustments based on real data beat big one-time changes.

Good to know

  • Data is updated automatically

  • The dashboard always shows recent data

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