Keep your guests engaged long after they leave your restaurant. With Newsletters in FRANK, you can send professional email campaigns directly to guests who have subscribed to your mailing list without exporting contact lists or using a separate email marketing platform.
Whether you're launching a new menu, promoting a special event, or filling quieter evenings, everything can now be managed from within FRANK.
Before you start
Before sending your first newsletter, make sure your restaurant email address has been configured.
Go to: Manage → Restaurant → General → Email. Enter the email address you want your newsletters to be sent from. This email address will appear as the sender of all newsletters sent through FRANK.
How newsletter subscriptions work for guests
Guests can subscribe to your newsletter while making a reservation through your FRANK reservation widget.
Once they opt in:
Their subscription is automatically stored in FRANK.
They are added to your newsletter audience.
No manual contact lists or imports are required for new subscribers.
You can also manage a guest's newsletter preference manually from their guest profile. This allows you to:
Add a guest who has given permission to receive newsletters.
Remove a guest who no longer wishes to receive them.
📌 Important
Only send newsletters to guests who have explicitly given permission to receive marketing emails.
Creating a newsletter
Creating a campaign only takes a few minutes. Each newsletter uses a professionally designed template that matches the look and feel of your restaurant communication.
In FRANK, go to Email Campaigns and click on + New campaign to send your first newsletter.
In the newsletter template, you can add and customize the following:
01 Subject
Add a subject line that guests will see in their inbox when they receive your email.
02 Campaign description
This description is for internal use only and will be visible in your email campaign overview under "description" so you can easily recognize what each mailing is about.
03 Language
The selected email language determines the language of the standard (non-customizable) text that FRANK automatically adds to the email. For example, if you select Dutch, FRANK will insert all non-editable text in Dutch.
04 Header image
Add an eye-catching image that appears at the top of your newsletter.
👉 Tip: Use a JPEG of PNG file in size 1024x400.
05 Introduction text
Write a personal message to your guests. Examples include:
Announcing a new menu
Sharing restaurant news
Promoting an upcoming event
Inviting guests back for a special occasion
06 Featured ticket
You can highlight any existing Ticket from FRANK. When selected, FRANK automatically includes:
The ticket image
The ticket title
The ticket description
A clear call-to-action button with direct link
Guests can click directly from the email to the booking page, making it easy to reserve immediately. There's no need for guests to search your website because the button in the newsletter takes them straight to the corresponding ticket in the widget.
07 Closing message
Finish your newsletter with:
Additional information
A personal message
Opening hours
A thank-you
A friendly invitation to visit again
How to send yourself a test email first
Before sending your campaign to guests, always send yourself a test email. This allows you to check images, layout, text formatting, featured ticket, and overall appearance.
Once you created your entire email click save.
FRANK will now redirect you back to the general email campaign page.
Reopen the email you just created and click send test email.
The test email is sent to the email address you're currently logged into FRANK with.
👉 Tip: if you make any changes after sending the test email, don't forget to save your changes before sending your final campaign.
How to send your email campaign
Once you created your entire email click save. FRANK will now redirect you back to the email campaign page. Reopen the email you just created and click send campaign.
Your newsletter will be delivered to all guests who have subscribed to receive newsletters from your restaurant. No exporting, syncing or copying email lists is required.
How to import an existing mailing list
Already have a mailing list from another reservation system or email platform?
No problem.
Simply send the list to frank@meetfrank.app and we'll import it for you. After the import, those subscribers will also be available for future newsletters sent through FRANK.
Best practices
To get the best results:
Use an attractive header image.
Keep your introduction short and personal.
Focus on one main message per newsletter.
Include a featured ticket whenever possible so guests can book directly.
Always send yourself a test email before sending your campaign.
Availability & Email Limits
The Newsletter feature is included in every FRANK subscription.
Each plan includes a monthly allowance of outgoing emails:
Plan | Monthly emails included |
FRANK Start | 500 emails |
FRANK Grow | 5,000 emails |
FRANK Lead | 50,000 emails |
Your monthly email allowance resets automatically each month.
Example:
If you have 450 newsletter subscribers and you're using FRANK Start, you can send one newsletter to your entire mailing list each month within your included allowance.
If you regularly send newsletters to a larger audience, FRANK Grow or FRANK Lead provide significantly higher monthly email limits.