As you create collateral for your Reprint campaign - landing page, social posts, blogs, emails, etc - review this list of common mistakes.
Launch your campaign quickly: Using this checklist will reduce the need to edit your campaign collateral.
Please note: These are not the only requirements from our Content Compliance policy – just the most common mistakes. Please familiarize yourself with the full Content Compliance Policy when preparing your Reprint campaign.
Quoting from your Reprint
Use only exact quotes
Use exact quotes when excerpting from any Gartner content, including expert-opinion content and user-generated content reviews. We don’t allow paraphrasing because it could alter the meaning of the published content.
When quoting, if the attribution is not present in the text, make sure to follow with a note:
Identify “Gartner” or “Gartner, Inc.” as the source
Include the title of the Gartner content, the author name(s) and the date it was published
Use industry-general quotes
Do not use any quotes containing a company or product name or information about a specific company, product or service.
You may use “industry-general quotes” — quotes from expert-opinion content that applies to the market as a whole.
Make sure your content complies with our “30/70” rule:
If you are quoting or excerpting from your Reprint, make sure Gartner’s content constitutes no more than 30% of the total content.
For example, if you use expert-opinion content in a 10-slide deck, the Gartner references must not appear on more than 3 slides. Read more here.
Please note that for Reprints, the 30/70 rule does not apply to:
Landing Pages
Emails
Press Releases
Blogs
Social media posts or graphics
Gartner charts, graphics, and images should be unaltered
Because Gartner owns the copyright in each published chart and graphic, please don’t alter any element of any chart or graphic from your Reprint - this includes your Reprint image thumbnail.
Protected elements that may not be changed include typeface, font, proportion, orientation, and color. You are also prohibited from graphically highlighting any element of a chart (example: highlighting your position in a Magic Quadrant graphic with an arrow, background color, or other effect).
Required Disclaimers and Trademarks
Make sure to use the Gartner logo correctly
Please reference Proper Use of Gartner Logos and Badges for our full logo policy, including visual examples.
Make all Gartner logos and badges secondary in position to your logo, and at least 10% smaller in size.
Don’t alter Gartner images (including the Reprint thumbnail) logos and badges in any way as they are protected by copyright. This includes, but is not limited to, changes to font, color, size, and orientation.
When using the Gartner logo, include the required clear space around Gartner logos and badges. Don’t bundle them next to your or any other logos.
When using the Gartner logo, include the following trademark legal lines on your landing page:
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
Use the correct registered trademark
Use the ® symbol on the first prominent use of the word “Gartner” and a ™ on the following trademarks:
Magic Quadrant™
Hype Cycle™
Peer Insights™
Cool Vendors™
Example: Company ABC is a Leader in the 20XX Gartner® Magic Quadrant™ for Digital Commerce. Read what Gartner experts have to say about us!
When using any of the following trademarks, include the below trademark legal lines on your landing page:
[Magic Quadrant, Hype Cycle, Peer Insights] is a trademark of Gartner, Inc. and/or its affiliates.
If Your Company is Mentioned
If your company is mentioned or evaluated in your Reprint, please keep the following in mind:
Include the Expert-opinion Objectivity Disclaimer
If you’re promoting your inclusion in the report, please make sure to include the following disclaimer on your landing page:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Do not imply any partnership or endorsement from Gartner
Do not position inclusion in Gartner content as an award, and make sure to frame any marketing messaging explicitly as your own opinion, not the opinion/evaluation of Gartner:
Yes: “We have been recognized as Leader in the 2023 Gartner® Magic Quadrant™ and we believe this is due to our strong focus on ABC…”
No: “We have been recognized as Leader in the 2023 Gartner® Magic Quadrant™ for XYZ due to our strong focus on ABC…”
Do not criticize other vendors or compare Gartner IP with competitors
Reprints cannot be used as competitive weapons. Do not criticize other vendors in any Reprint campaign collateral.
Additionally, Gartner intellectual property cannot be compared or contrasted with content or IP from other analyst firms.