Blabla uses a powerful, evolving AI system that helps you manage your comments and DMs efficiently while staying aligned with your brand's voice and objectives. Here's how it works — and how you can make it even better over time.
How Our AI Understands Your Brand
When you first connect your social media accounts to Blabla, our AI starts building a persona around your brand. Each connected channel (Instagram, Facebook, TikTok, YouTube) is analyzed to understand:
Who you are (brand, creator, business, etc.)
What you offer (products, services, content)
How you communicate
What type of audience you engage with
We also enrich this internal persona using publicly available information scraped from the web (your website, bios, etc.), allowing the AI to gain a wide and relevant context right from the start.
This setup process takes around 45 minutes to 1 hour during your first session. There's nothing you need to do manually — just connect your channels and let the AI learn.
Learning From Your Past Interactions
Blabla then trains the AI on your previous replies — analyzing how you've replied to comments or DMs directly on your social platforms. The AI picks up your tone, your patterns, and your preferred style of interaction.
This training happens automatically and allows the system to mimic your style while suggesting new, on-brand responses.
Understanding Each Message in Context
Our AI doesn't just generate generic responses. It understands context deeply — and differently depending on whether it’s a comment or a DM.
Note: Blabla uses different models for comments and DMs. Each is fine-tuned specifically for its context and use case.
For Comments:
Blabla gives the AI full context of the post where the comment appeared.
If it’s a video, we transcribe it and feed the script to the AI
If it’s an image, we analyze the content and associated caption
This way, the AI knows what the post is trying to promote and can generate more relevant, personalized replies.
For DMs:
The AI sees the entire conversation thread before responding. This means replies aren’t based just on the latest message, but on the full history of the exchange — allowing for coherent, natural conversations.
How To Improve Your AI Manually
Want your AI to get even smarter? Here are three easy ways to improve it manually:
Upload additional files for training
You can upload product catalogs, pricing PDFs, or brand guidelines. Blabla uses RAG (Retrieval-Augmented Generation), which allows the AI to search through these documents to answer comments with precision.
→ Learn more in our article: How to Give Your AI a File
Add Saved Replies
Saved replies are not just for speed — they also act as training data. The more saved replies you create, the more the AI will understand your preferred tone and phrasing, and reuse it to generate new, similar answers.
→ Learn more in our article: How to Save Replied
Reply directly from Blabla
Every comment or DM you respond to via Blabla helps retrain the model. Our system retrains daily to improve accuracy.
How Blabla’s AI Model Is Trained
For the first 30 days, your AI is trained daily and automatically. There’s nothing you need to do — just use Blabla, and let the system learn from your interactions.
After this initial learning phase, the model continues to train intelligently based on the new data you introduce. The more you reply, correct, or enrich your answers on Blabla, the better the AI becomes.
My AI Doesn’t Seem Accurate Enough — What Can I Do?
If you feel that your AI isn’t generating relevant or high-quality responses, we’re here to help.
You can request a manual retraining by contacting our support team at contact@blabla.ai.
We’ll review your account and adjust your AI model based on your brand voice, past interactions, and specific needs — so it performs exactly the way you expect.