Blabla is an AI platform that turns every social media conversation into a revenue opportunity.
It brings all your comments, DMs, and ad reactions together in one place — and lets you reply automatically, intelligently, and always in your own tone.

Let’s get started with some basic questions!

What Does Blabla Do?

Blabla connects your social networks — Instagram, Facebook, TikTok, and YouTube — so every interaction becomes a measurable action.

One place for every message – Comments, DMs, and ad replies from all your channels, finally gathered in a single, clean inbox.
Automations with Flows – Set up simple yet powerful scenarios: a keyword, an emotion, or a comment can trigger an automatic action like sending a DM, adding a like, tagging, or even replying. You can build your own automations in just a few clicks — no coding needed.
Reply in minutes – AI suggestions help you reply instantly, in your own tone, without rewriting the same thing over and over.
Keep control with smart filters – Sort interactions by type, tone, or priority, so you always know what needs your attention.
Say goodbye to toxic noise – Blabla hides hateful or off-topic comments automatically, so your feed stays clean without lifting a finger.
See the impact, not just the volume – Track how much you’re handling, how fast you reply, and how much time you’re actually saving.

What Features Do You Get In Blabla?

All-in-One Inbox

Blabla brings together all your social interactions — so you can stop switching between tabs and start replying efficiently.

Supported platforms:

Instagram
Facebook
TikTok
YouTube

Types of interactions managed:

Organic comments – Comments under your regular posts and videos
Ad comments – Comments made on your sponsored posts or paid ads
Direct messages (DMs) – Private messages sent to your accounts (available for Instagram, Facebook)

How the inbox works:

Once your social accounts are connected, all interactions are pulled into one unified inbox.
You can:

Filter by platform, or even by sentiment
View the original post or ad where the comment appeared
Reply directly from the inbox without opening the native app
Use AI to speed up replies or write from scratch
Mark items as done once replied to, so you keep things clean

Why it’s useful:

You no longer need to juggle between platforms or inboxes — everything is centralized.
You can easily identify and reply to ad comments, even those coming from dark posts that aren’t visible on your main feed.
You save valuable time by replying from a single interface, without logging into each social app.
You keep your communication clear and organized, even when the volume of interactions spikes.
You never miss an important message — thanks to real-time sync and platform-specific filters.

AI-Powered Reply Suggestions

Reply faster without losing your tone. Blabla helps you handle high volumes of messages by suggesting replies tailored to your style — so you stay efficient and consistent.

What does it do?

Blabla’s AI generates reply suggestions for each comment or DM based on:

The message’s content and tone
The platform it comes from (Instagram, Facebook, TikTok, YouTube)
Your brand voice and preferred way of answering (which it learns over time)

How it works:

Persona training
When you first connect your accounts, Blabla automatically analyzes your brand’s tone of voice.
It pulls the last 1,000 posts, all associated comments, and your previous replies to build a communication profile.
Live suggestions
For each new comment or DM, Blabla provides a tailored reply suggestion. You can send it as-is, edit it, or ignore it.
Continuous learning
The more you reply, the more Blabla learns. It fine-tunes its suggestions to better match your vocabulary, tone, and preferred response structure over time

Customization options

Modify AI replies before sending
You can edit each suggestion before sending to make it sound more personal or specific.
Add saved replies to train the AI
You can create and save your own reply templates. These will be used to teach the AI your preferred phrases, tone, and style.
Upload reference content
In Account Settings → Knowledge Center → Manage your documents, you can import all your reference materials — PDF, DOCX, or any Word format.
These documents help enrich Blabla’s AI with your product info, FAQs, sales scripts, or brand guidelines — so every reply stays accurate and perfectly aligned with your brand voice.
Customize your AI
In the Knowledge Center, the Context Summary section lets you fine-tune the AI’s behavior and tone to perfectly match your business.
You can define:
- Preferred response language – choose the main language your AI will use.
- Brand name – to keep every message consistent and recognizable.
- General overview – a short description of your business, products, or values.
- Communication guide – specify the tone, style, emoji usage, key phrases, whether to use “you” or a more formal tone, and any language preferences.
- Practical information – websites, physical addresses, opening hours, contact email, FAQs, and more.
Once analyzed, the AI automatically uses this data to craft responses aligned with your brand.
Every text remains fully editable at any time before being used in your reply suggestions.

Auto-Hide Toxic or Irrelevant Comments

What does it do?

This feature helps you moderate your comment section without lifting a finger. Blabla scans each incoming comment and hides those that fall into the following categories:

Hate speech
Insults or offensive language
Sexual or inappropriate content
Spam or promotional links

How it works:

Every new comment is analyzed in real time by Blabla’s moderation engine.
If a comment matches a toxic or spammy pattern, it is automatically hidden from public view.
Hidden comments remain visible in your inbox for review, so you can unhide or reply if needed.
You stay in control of what gets hidden — no action is taken without your preset rules.

How to activate it

Automatic hiding is configured in the Automations page, using Flows.
Select the “Protect your brand” template to create a ready-to-use flow. Offensive comments will then be automatically hidden.

Customization options

Within the flow, you can:

Edit the AI’s instructions to refine detection and moderation tone.
Enable or disable sentiment analysis (positive, neutral, negative) to adjust tolerance levels.
Target specific categories of comments (complaints, criticism, spam, etc.).
Apply automatic hiding to all your posts or only to selected content.

Why it’s useful:

Keeps your content free from negativity without requiring constant manual cleanup
Protects your brand image and your community
Saves hours of moderation time, especially on viral or boosted posts

Flows

What does this feature do?

Flows let you automate your social media interactions.
A flow connects a trigger (comment, message, sentiment, keyword, etc.) to an automatic action (reply, private message, like, hide, add a tag, etc.).

It’s the easiest and most flexible way to automate your exchanges — all without code, directly from the Automations page.

Flows can be used to:

Automatically reply to common questions (e.g., “price?”, “where to buy?”)
Send a private message when a keyword is detected
Like or hide comments depending on their tone
Qualify a lead and tag it for follow-up
Build sequences of actions to boost engagement or conversions

How does it work?

Go to the Automations page in your Blabla workspace.
Click “New Automation.”
You can:
- Write a prompt to generate an automation automatically,
- Start from scratch to build your flow manually, or
- Choose a ready-made template, such as:
  - Protect your brand
  - Comment “go” and send the link in DM
  - Grow your followers
Choose one or several actions to perform:
- Automatically reply to a comment
- Send a personalized private message
- Like, hide, or tag a message
Save and activate your flow.

Your automations will run instantly whenever the defined conditions are met.

Customization options

In each flow, you can:

Edit the AI instructions to fine-tune the tone and accuracy of responses.
Combine multiple conditions: keyword, tone, category, or message type.
Use sentiments and categories to create specific behaviors (e.g., only respond to positive or business messages).
Limit the automation to specific posts or platforms.
Chain multiple actions (e.g., like + reply + send a DM).

Why it’s useful

Save valuable time on repetitive interactions.
Stay responsive 24/7, even outside working hours.
Build powerful automations with zero code.
Turn every conversation into a growth opportunity.

Report & Analytics

What does it do?

Blabla’s dashboard gives you a real-time view of how your social interactions are managed — so you stay on top of everything happening across your platforms.

The built-in dashboard shows live analytics on your:

Number of comments and DMs received
Messages replied to, skipped, hidden or liked
Emotional breakdown (positive, negative, neutral, business)
Volume of ad vs. organic comments
Time saved using Blabla

It gives you an instant overview of your moderation flow and performance.

How it works:

The dashboard is accessible directly from the app
Data updates in real time
You can filter by date and platform
You'll also see engagement trends day by day

Customization options

For advanced insights, we offer monthly detailed reports on request
These reports include more granular data (e.g. comment typologies, sentiment evolution, agent-level activity if relevant)

To request a monthly report, contact our team via chat or by email at contact@blabla.ai.

Why it’s useful:

Understand how much work you’ve done and what’s left to do
Track your performance without needing third-party tools
Prove the value of your community management to your team or clients
Measure the time you saved using Blabla (automatically calculated)
Identify where to focus efforts: which posts, platforms, or types of messages need the most attention

Who is Blabla for?

For Brands

You’re getting more comments and DMs than your team can handle — and every public message is a reflection of your brand.
Blabla helps you centralize all interactions, reply faster, stay consistent, and protect your image by automatically hiding toxic or sensitive content.

For Content Creators

Your audience is engaged, but replying to every message is exhausting and mentally draining.
Blabla highlights the interactions that matter most, helps you reply in seconds, and keeps your tone natural — so you can stay connected without burning out.

For Agencies

You’re managing multiple clients across several platforms, and every missed message is a missed opportunity.
Blabla brings everything into one inbox, filters by priority, and adapts to each brand’s tone — making multi-client management fast, organized, and scalable.

How to get started?

Getting started with Blabla takes just a few minutes.

Go to blabla.ai and click on the “Try it now, for free!” button.
Fill out the signup form and click “Agree and Sign up”.
Set up your workspace and choose the plan that fits your needs.
Connect your social media accounts (Instagram, Facebook, TikTok, YouTube).
Start exploring the app and replying to your first messages.

Need help getting set up or want a live demo?
Reach out to us at contact@blabla.ai or schedule a call with our team — we’re happy to guide you.

How Can You Get Support From Blabla?

Our Customer Success team is available 7 days a week to help you get the most out of Blabla. Whether you’re facing a technical issue, need help setting things up, or just want tips to optimize your workflow — we're here.