The Knowledge Base is a library of structured information that lives in your GetReplies account. These could be SKUs that you sell, case studies, webinars from the past, events that are being attended, etc.
Here is an example of three types of entries:
🏢 Product / offering | 📄 Case study | 📅 Event |
What it is What your company sells — your core value proposition, the problem you solve, your key features, and who you sell to. | What it is A real customer success story that demonstrates your product’s value in a specific context — industry, use case, outcome. | What it is An upcoming event you are attending, organising, or sponsoring. The agent uses event details to write pre-show outreach and post-show follow-up messages. |
A website URL, landing page URL, or uploaded PDF / pitch deck. |
A URL to a published case study page, or an uploaded document. |
A URL to the event’s website or registration page. |
All agents. Every campaign that has AI-generated messages draws from this. |
Lookalike agent, Competitor takeout agent, and any agent that uses social proof in its messaging. |
Pre-trade show meeting booking agent, Post-trade show engagement agent. |
Why the Knowledge Base matters
Without a Knowledge Base, an agent has to rely entirely on what you type in the chat window to generate messages. This means you're doing a lot of the work, and the quality of the output depends on how well you can brief it in the moment.
❌ Without Knowledge Base | ✔ With Knowledge Base |
Agent asks: what are you selling? | Knowledge Base already has your product info |
You type a paragraph about your product | Agent scrapes and summarises your website |
Agent asks: any case studies? | Knowledge Base has your case studies |
You explain one from memory | Agent references them automatically |
Agent asks: what's your CTA? | Agent knows your offering and writes relevant messages |
Messages are generated — but generic | You chat to refine — not to brief from scratch |
You repeat this for every new campaign | New campaigns start from a richer foundation every time |
Knowledge Base entries are NOT directly available to agents unless passed to them
Once you add an entry to the Knowledge Base, it is NOT automatically available to every agent. When you create a new campaign, it loads a new agent. You need to provide the knowledge bases that are relevant to the campaign.