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Executing a campaign

The pre-launch checklist and what happens when you hit Execute.

Executing a campaign tells GetReplies to start processing your contact list and sending outreach according to your sequence. Before you execute, run through this checklist:

Pre-execution checklist

  1. Contacts added. Your contact list is populated with the right data for your campaign type (LinkedIn URLs and/or email addresses).

  2. Sequence built. All steps are configured, delays are set, and messages are written.

  3. Messages previewed. You have clicked Preview for at least 5–10 contacts. Variables are populated correctly and icebreakers make sense.

  4. Accounts added. At least one mailbox (for email campaigns) and/or LinkedIn account (for LinkedIn campaigns) has been added to the campaign.

  5. Time zone set. The campaign time zone matches your prospects’ geography.

  6. Warmup checked. Your mailboxes have warmup running and daily campaign limits are configured appropriately.

What happens when you execute

  1. Contacts are assigned to mailboxes and LinkedIn accounts based on available daily quota.

  2. Step 1 (usually a profile visit or connection request) begins firing for contacts, spread across the day.

  3. Subsequent steps fire according to the delays you configured, respecting your sending window and time zone.

  4. If a contact replies, all pending steps for that contact are immediately cancelled.

  5. Your inbox begins receiving replies and the analytics dashboard updates in real time.

You can add more contacts to a running campaign

A campaign does not need to be paused to accept new contacts. Go to the Contacts tab, add your new list, and those contacts enter the sequence from step 1.

This is how always-on campaigns work — keep the campaign running and add new batches of contacts as you build your lists.

Pausing a campaign

Suspends all outreach. Contacts mid-sequence resume from where they left off when you unpause. Useful during holidays or when revising messages.

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