Every reply that comes into the inbox is automatically classified by GetReplies into one of three sentiment categories: Positive, Neutral, or Negative. This classification happens in real time and is visible as a badge on each message in the inbox.
The three sentiment categories
Sentiment | What it means | Typical reply examples | What happens next |
✔ Positive | The prospect is interested, willing to engage, or has booked a meeting | "Let’s connect", "I’d love to learn more", "Friday works", "Can you send details?" | Contact is marked Interested. Sequence stops. Reply is flagged in your inbox. |
○ Neutral | The reply is ambiguous — the system is unsure of intent. You decide. | "Thanks", "Not sure yet", "Will check with my team", "Maybe later" | Contact is marked Replied. Sequence stops. You review and decide the next step. |
✕ Negative | The prospect is not interested or has asked to be removed | "Not relevant", "Please remove me", "Not now", "Stop emailing me" | Contact is marked Unsubscribed and added to your global block list automatically. |
How sentiment affects your analytics
Sentiment classifications feed directly into your campaign analytics dashboard:
Replied. Includes all three sentiment categories — every contact who sent any response.
Interested. Counts only Positive sentiment replies. This is the metric that most closely tracks genuine sales opportunities.
Unsubscribed. Counts contacts with Negative sentiment who have been automatically removed from future outreach. Distinct from manually unsubscribed contacts.
These three categories give you a fast read on campaign quality without needing to read every reply manually. A high Positive rate means your targeting and messaging are working. A high Neutral rate often means your CTA is unclear — people are interested but uncertain what to do next.