Once your prerequisites are complete, your Customer Manager configures Spear for you.
What your Customer Manager sets up
Your ICP and territory filters inside Spear
Initial campaigns to test different outreach approaches:
• Challenge-focused campaigns
• Priority-based messages
• Gift campaigns
What happens after campaigns are activated
Spear scans for real-time triggers, such as:
A recent promotion
A new article or blog post
A repost
A partnership announcement
When a trigger matches a prospect in your ICP and territory, a suggestion appears in your dashboard.
First suggestions appear within 24 hours of campaign launch.
First days focus
Validate that targeting is correct
Review suggestions — approve or deny them
Make early adjustments to improve quality over quantity