Why set up this flow?
🛍️ Reduce checkout abandonment: Abandoned checkouts are a major challenge for e-commerce, representing missed sales opportunities.
🏄♀️ Remove purchase barriers: With WhatsApp's conversational approach, you can instantly address any questions or hesitations from customers.
✨ Provide a personalized experience: WhatsApp allows you to create tailored interactions, adapted to each customer's specific needs.
👀 On average, our clients recover an additional 15% of abandoned checkouts via WhatsApp, in addition to email automations.
How to set up this flow?
The structure for the Abandoned Cart Flow is available in your template library:
Go to Flow > Library > Abandoned Cart to add it to your workspace and customize the messages.
How to trigger this flow?
Via Shopify: With our native integration.
Via Klaviyo: With our native integration (simplified webhook).
How to trigger a WhatsApp conversation from Klaviyo
Via another CRM: Using our Webhook system.
To learn more about how webhooks work, click here.
Examples of Abandoned Checkout
To test the Abandoned Checkout of Cabaia click here
Tips & Advice for Abandoned Checkout
📞 Add a mandatory step in your checkout process to collect the customer's phone number.
🕦 Send this flow as soon as possible: WhatsApp response times are 7 minutes on average (compared to 18 hours for email). Since the conversion curve for abandoned checkouts isn't linear, it’s important to engage with the prospect as soon as possible after their purchase intent.
👀 Our recommendation to maximize conversion rates:
30 minutes: WhatsApp
1 hour: first email
15 hours: WhatsApp reminder (within the 24-hour window)
24 hours: second email
48 hours: third email
📦 Keep the "Delivery and Payment" button visible: This is the most clicked button by our clients and represents one of the main concerns for your customers/prospects. Keep it visible to simplify the checkout process.
💸 Add a discount in the reminder: Offering a discount in your reminder message can significantly increase conversions. An attractive offer often encourages customers to complete their purchase.
🖼️ Use visual media: Include images or videos in your responses to make the interaction more engaging and enhance the appeal of your offers. Visual media increases attention and can improve conversion rates.