Why set up this flow?
❤️ Collect new positive reviews on your review collection tool (TrustPilot, Judge Me, Verified Reviews, etc.)
👤 Gather new opt-ins for your WhatsApp club.
👀 Our clients have seen up to a 30% increase in WhatsApp opt-ins by encouraging their satisfied customers to join their WhatsApp club.
How to set up this flow?
The structure of the Post-Purchase NPS - WhatsApp Club Flow is available in your template library:
👉 Go to Flow > Library > Post-Purchase NPS - WhatsApp Club to add it to your workspace and customize the messages.
Step 1️⃣: How to trigger this flow?
Via Shopify: With our native integration.
Via Klaviyo: With our native integration (simplified webhook).
Learn how to trigger a WhatsApp conversation from Klaviyo here.
Via another CRM: Using our Webhook system.
To learn more about how webhooks work, click here.
Step 2️⃣: Add a timer
Our recommendation 👀: This flow is typically sent 10 to 15 days after the purchase, depending on the type of products you sell.
Step 3️⃣: Ask for customer feedback
Request feedback from your customer about their order experience. Depending on their response, you can offer an adapted scenario.
If positive feedback 💌: Encourage your customers to share their reviews on your platform.
If negative feedback ❌: Offer reassurance messages based on customer service feedback (delivery time, quality, customer service, etc.).
Step 4️⃣: Collect new opt-ins
Conditional Split: Use this feature to segment your customers based on their tags, contact attributes, and specific variables in Shopify. For this flow, it is recommended to exclude customers already subscribed to the WhatsApp Club. To do this, apply the following condition:
Contact Attribute:
WhatsappClub->Text->Equals->True.
To add the variable, click on the Conditional Split block.
Example of a Post Purchase NPS Flow
Tips & Advice for the Post Purchase NPS Flow
❤️ Thank your customers: To express your gratitude to customers who leave a review, offer them a reward (e.g., a discount on their next purchase, entry into a giveaway, etc.). These gestures strengthen your relationship with your customers and show your appreciation for their feedback.