Analysis for Automations:
We recommend analyzing the performance of your automations with a 1-day post-read attribution. This approach allows you to more accurately assess the immediate impact of your automated actions and optimize their effectiveness.
Indeed, since an automation is triggered by an action taken by the customer or prospect on your website, combined with the immediacy of WhatsApp, a D+1 analysis is sufficient to measure its effectiveness in a relevant way.
Analysis for Campaigns:
For your campaigns, we suggest adopting a 2-day post-read attribution. In general, we recommend aligning the attribution of your WhatsApp campaigns with that of your newsletters. Thus, if you evaluate the performance of your emails with a 3-day post-read attribution, it would be relevant to apply the same methodology to your WhatsApp campaigns to ensure a coherent and comparable view of their impact.