Overview
Master locations — top-level businesses (each can own sub-locations for additional addresses or brands).
Sub-locations — nested under a master when you organize multiple sites together.
You can add locations manually from Add locations, or start from Import from Google when you want to pull data from Google Business Profile.
You need an admin or owner-class role to add / import a new location. Viewers and managers see the list of locations they have access to but cannot create new locations.
Add your first location (empty account)
Open User menu → Locations.
Choose Add first location (plus).
Complete the location details:
Location name
Phone number (country-aware input)
Unique profile URL — usually suggested from the name; edit only if needed and wait until validation succeeds
Time zone — often prefilled from detection; adjust if wrong
Country
Industry (from the industry list)
AI tone for AI-assisted copy
Submit Save / create.
Add another location when you already have one
Open User menu → Locations.
Fill the regular location form (same core fields as above). With sub-location turned off, you are creating another top-level business in your list (a peer to your existing masters).
Sub-location (optional):
Turn on This location is a sub-location when the new location should sit under a master row in your list.
Pick the master location from the dropdown.
Confirm the extra dialog when the product warns you—sub-locations inherit organizational grouping from that master.
Save.
Import from Google instead of typing everything
On Locations, click Import from Google.
Walk through the wizard: connect or pick the Google listing, map fields, and confirm available license slots the wizard shows.
Finish import; new locations appear under list locations.
Use this when your source of truth is already Google Business Profile.
After you add a location
Choose the new site in the location switcher before editing Setup (Review Bridge, Integrations, Brand Style, etc.).
Connect review platforms and send a test invitation so data flows for that profile.
Sub-locations can be reordered under a master (drag handle) when your role allows.
Tips
Unique URL becomes part of public Review Bridge links—pick something stable you are willing to print on cards.
You cannot delete a master location while it still has sub-locations—remove or move subs first.
If the page still shows the old limit after purchase, refresh or sign out and back in.
Frequently asked questions
What is the difference between master and sub-location?
Masters appear as top-level locations, such as brands. Sub-locations are nested under one master—useful for multi-branch brands that share billing or reporting. Product behavior for sharing brand style or users may still depend on how you assign Users per location.
Why does "Add locations" show a crown / upgrade?
Your location allowance is full. Add licenses via User menu → Subscription.
Can I change the unique URL later?
Use edit on the location row (pencil) in Locations—if URL changes are blocked, contact GiveMe5 support.