Need to message multiple candidates at once? Want to create a nurture campaign to get the word out about an open job? Bulk Messages was built for you. đȘ
Grayscaleâs Bulk Messaging capabilities allow you to reach out to multiple candidates or prospects at once, in a personalized, individualized way. Itâs perfect for messaging all candidates at a certain stage in the candidate journey or re-engaging silver-medalist candidates or prospects.
Get Started in a Few Simple Steps
Create a new bulk message
Learn how to navigate the Bulk Messaging Dashboard
How to cancel any pending nudges
Step 1 â Create a new bulk message
To create a Bulk Message, click NEW from the dashboard.
Step 2 â Title it
The Bulk Message Name is only visible internally, so give it a name that will make it easily searchable by you or your team. Some examples:
S_Abello Atlanta Hiring Event 8/25/23
Sam_A 8/25
After you name your Bulk Message (give it a descriptive name for easy recall), you'll want to leave Channel set to SMS (unless you are trying to send the bulk message using WhatsApp), and then select your Audience. You can select from the following options:
You'll then be able to choose the audience type: Static or Dynamic.
'Static Audience' defined: Grayscale will lock in the list of candidates or prospects immediately once you save the bulk message, and regardless of how many people might match the rules at the time the message is scheduled, we will keep the list at time of creation.
'Dynamic Audience' defined: Grayscale will match the list at the time of the scheduled message. For example, if you scheduled a bulk message for 2 days later, and then added 4 additional people to the list, Grayscale would send to the added candidates as well.
Once you select your audience and audience type, youâll want to craft your message.
You can apply an existing template, or craft a message from scratch.
Note: We have added âOpt-outâ language to the end of every bulk message. It will be automatically applied by default, but you can uncheck it if you choose not to add it. We strongly recommend keeping this checked as it significantly helps with SMS deliverability.
Next, you can add up to three Nudges, which is a great way to automate the follow up with candidates if they are unresponsive.
Note: We will only send a Nudge to the candidates that donât respond to your message. For example, if you send a message to 50 people and 30 people respond to your first message, the nudge will only go out to the 20 unresponsive people.
Next, as the creator of the bulk message, you'll automatically be added as follower and receive notifications when candidates respond to the message. You can also add multiple followers so that other users with Grayscale access will also be notified by clicking "Add another follower".
If a candidate responds, and you no longer want to receive notifications from them, you can manually unfollow the conversation by clicking "Following" in the inbox.
Next up, schedule the message to be sent at your desired date and time.
Once completed, you are ready to ship! đ
Note: If you donât have an active ATS integration, youâll want to upload a spreadsheet of candidates - Help Article here). Once you upload a list, you will be able to search the list in the âAudienceâ field, and follow the same steps outlined above.
Your Bulk Messaging dashboard
Once you've created your first Bulk Message, you'll notice it populated in the Dashboard. This view will allow you to see all upcoming and sent message, with the ability to filter in the following ways:
By sender
By status
By time sent
Need to cancel nudges on your bulk message that has already been sent?
Head over to your Bulk Messages dashboard and find the message you're looking for > click on the three vertical dots to the right of the message > click Cancel Nudges.
Confirm that you want to Cancel Nudges and you're good to go! Any remaining nudges associated with your bulk message will now be canceled.
Questions? Chat with us below for assistance.