🚧 As of October 2026, Hauler Hero Messaging is currently in beta with a limited group of users.
Who is this article for?
This article is for haulers who are looking to use Hauler Hero’s SMS messaging capabilities and are setting up SMS for the first time.
Who is Messaging for?
If you need a faster, more reliable way to keep your customers in the loop, Messaging has you covered. Whether it’s about missed pickups, invoice reminders, or important service updates, Messaging lets you text directly through Hauler Hero to your entire customer base at once.
Even more, you can send things like night-before pickup reminders, overdue invoice nudges, and weather delay alerts. Imagine taking care of your customers’ issues before they call you!
How do I get started?
U.S. carriers like AT&T, T-Mobile, and Verizon require each business to register before sending commercial texts. This is how they separate your legitimate communication from spam and make sure your messages actually make it to your customers’ phones.
Registration moves through 2 stages.
Brand Registration -- Carriers (i.e. AT&T, T-Mobile, Verizon, etc.) confirm you are who you say you are. This step is automated on our SMS provider’s side and typically takes less than 30 minutes.
Campaign Registration -- Carriers review whether what you want to text is legitimate and meets their requirements. This is human-reviewed, not automated, and may take a few business days, up to a week. Hauler Hero cannot expedite this.
The registration wizard in our app will walk you through everything you need; just have your EIN and business info ready to go.
Before you start
Before you can access and proceed with registration, you’ll be presented with our Terms & Conditions for our SMS functionality. You’ll need to review and accept to continue.
You’ll be able to revisit these Terms & Conditions by clicking Messaging Terms under Settings > Messaging.
After that, get the following information on-hand to help you through the SMS Registration process:
Your legal company name, DBA (or “brand name”), TIN or EIN, company type (private, public, sole proprietor, etc.), business address, and business website.
All information must exactly match what you have on file with the IRS; mismatches here are a common reason for registration rejection.
Contact information your customers can reach out to for support regarding your SMS
What you intend on texting your customers and why
How your customers give their consent to receive SMS from you
Your user also needs to have permissions to manage SMS registration; reach out to your administrator if you do not have permission to set up messaging and believe you should.
It is important that you wait to submit your Campaign Registration until after your Brand Registration has been “Verified.”
Carriers will only review campaigns submitted by Verified businesses.
Let’s walkthrough the SMS Registration process
First, navigate to Settings (the gear icon next to your profile) and go to Messaging > SMS Registration.
Fill in your business’ information. Remember this must all match whatever is on file with the IRS, as applicable.
Let us know where customers can reach out to for support around your SMS program.
The next few steps help us draft your first SMS campaign’s registration ahead of time while we wait for your brand to be approved.
Tell us about what you intend to use SMS for with respect to your customers. The key difference between Low Volume Mixed and Mixed is the volume of SMS you intend to send each day. As for Sub Use Cases:
Account Notifications -- Things like service reminders, billing alerts, etc.
Customer Care -- Things in the realm of customer support.
Delivery Notification -- Things like updates to an upcoming service, service confirmations, etc.
In Campaign Description, describe, in as much detail as possible, how and why you’ll be sending SMS to your customers’ phones. Vague descriptions are common grounds for registration rejection.
Provide at least 2, no more than 5, examples of the kinds of SMS you’ll be sending to your customers..
They must accurately reflect the actual SMS you’ll send
They must always include opt-out instructions (”Reply STOP to opt out.”).
Use realistic merge tags (a fancy term for placeholders that tell the reader what kind of text they should expect there).
No “lorem ipsum” generic text.
Confirm how your customers will opt into receiving your SMS messages.
Carriers require proof of how your customers consent to receive texts from you.
We’ve added a tool to help you build your opt-in description in a way carriers appreciate. Give it a read, add in more details on what you’ll text customers about if needed, and then click “Use this description” to automatically generate your “Opt-In Flow Description” below.
Next, you’ll want to confirm a couple documents carriers need from you: your Privacy Policy and your Terms & Conditions.
We recommend using the Hauler Hero-hosted policy we offer on your behalf, but if you have your own you’d like to use, untoggle “Use Hauler Hero-hosted privacy policy” and give us the public URLs to your own.
Review your registration and, if all looks good, click “Submit Registration.”
How do I monitor the status of my Brand Registration?
In the same place you started the registration process (Settings > Messaging > SMS Registration), you will now see the registration you submitted as well as its current status.
Brand Registration is an automated process on our SMS provider’s side and is quick. You should be able to Refresh and see the results of your registration within 30 minutes of submitting it.
Click the Refresh button to check if there's been any update to your registration's status.
What do I do once my Brand Registration has been approved?
You’ll see your Brand’s Registration Status as Verified when you’ve been approved.
You’ll then want to scroll down to Campaign Registration, where you’ll find the draft of the SMS campaign you created while filling out the SMS Registration process described above.
Review your draft and, if everything looks correct, click Submit.
If you need to make changes, you need to Delete the current draft of your campaign and create a new one from scratch by clicking the blue Add Campaign button.
After you’ve submitted your Campaign Registration, you’ll receive a Campaign ID and TCR Campaign Status of Pending, which soon will be updated to Awaiting Carrier Acceptance.
How do I check the status of my Campaign Registration?
Click the Refresh button to check if there's been any update to your registration's status.
What happens after campaign approval?
Once your campaign has been approved, the next step is attaching a phone number to it so you can start sending SMS. That’ll be covered separately once your onboarding contact reaches out; you don’t need to do anything else until then.
Feedback? Questions?
We'd love to hear your feedback to help us improve your experience. Please submit feedback through the chat bubble or email to support@haulerhero.com.