The Research context field is one of the most powerful ways to personalize a Landing page. Atlas uses an Ideal Customer Profile (ICP) to generate targeted, direct-response copy, and Research context is how you give Atlas your own ICP data instead of letting it auto-generate one.
Filling it in is optional, but when you do, the generated copy resonates more strongly with your actual audience, especially if you're running paid ads or targeting a specific segment.
In this article:
Where to find it
At the top of the Landing page creation screen, you'll see a Research context (Optional) dropdown with the subtitle "Add ICP research to generate highly targeted direct response copy."
The three research context options
The dropdown gives you three ways to provide (or skip) research:
None - Use auto-generated ICP. Atlas creates the ICP automatically from your product data. This is the default and works well for most cases, especially if you're just getting started or exploring the product.
Enter research text. Paste your own customer research, audience notes, or ICP details into the text field that appears. Use this when you have specific audience knowledge you want to pass along.
Upload document. Upload a PDF or DOCX file containing your customer insights, market research, or ICP data. Use this when your research lives in a formal document (like a brand brief, market study, or internal customer research report).
💡 The better your research context, the better your Landing page copy. Even a few specific sentences about your ideal customer outperform the default auto-generated ICP when you're running paid traffic.
Research context vs project settings
If the Landing page is being created inside a project with Copywriting guidelines set (brand voice, restricted keywords, target persona inspiration), the research context you add here will override the project settings for this specific page.
This means:
Inside a project without research context. The project's brand voice, restricted keywords, and persona are applied automatically.
Inside a project with research context. Whatever you provide in the research context field takes priority over the project's guidelines.
💡 If a project's guidelines generally work for your brand but you want to try something different for a specific Landing page (a different audience angle, a test campaign, a seasonal promotion), use research context to override for just that page. Your project settings stay intact for every other page you generate.
For details on project-level guidelines, see [Customizing project settings].
What makes good research text
When writing research text directly into the field, focus on the information the AI needs to speak to your audience in their language:
Who they are. Demographics, job titles, life stage, location.
What they want. Goals, desired outcomes, aspirations.
What's getting in their way. Pain points, frustrations, objections.
How they talk. Common phrases, terminology, emotional tone.
What they trust. Sources of credibility, social proof, guarantees that matter to them.
What turns them off. Language, positioning, or claims to avoid.
The more specific you are, the more targeted the copy. Generic audience descriptions produce generic copy.
Example research text prompts
Here are common types of research text and what each does:
Target audience. "Target audience: busy moms aged 25-40 who want quick solutions." Tailors language, examples, and pain points to resonate with specific demographics.
Feature highlights. "Highlight the eco-friendly materials and sustainability." Emphasizes specific product attributes you want featured prominently.
Competitive positioning. "Compare to competitor XYZ, we are 30% cheaper." Positions your product against competitors. Use this carefully and only with accurate, factual claims.
Trust elements. "Focus on the 30-day money-back guarantee." Builds confidence by emphasizing risk-free purchase options.
Tone and voice. "Tone: friendly and conversational, not salesy." Shapes the writing style to match your brand personality.
Social proof. "Mention the celebrity endorsement from [Name]." Incorporates credibility elements and endorsements.
Advanced research text examples
For best results, combine multiple elements in a single block of research text.
Example 1: Skincare product
Target audience: Women 30-50 concerned about aging skin. Tone: Professional but warm, like advice from a dermatologist friend. Highlight: Clinical study showing 89% improvement in 4 weeks. Include: Morning and evening routine suggestions. Avoid: Making unrealistic claims or using "miracle" language.
Example 2: Tech gadget
Target audience: Tech-savvy professionals who value efficiency. Tone: Modern, confident, data-driven. Compare to: Apple AirPods (we're 40% cheaper with similar quality). Focus on: Battery life, noise cancellation, work-from-home benefits. Mention: 10,000+ five-star reviews on Amazon.
Example 3: Children's product
Target audience: Parents of toddlers ages 2-5. Tone: Friendly, reassuring, safety-focused. Highlight: BPA-free, non-toxic materials, safety certifications. Include: Easy cleaning instructions. Emphasize: Educational benefits and developmental milestones.
Uploading a research document
If your customer research lives in a formal document, uploading it is often faster and richer than retyping key points into the text field.
Atlas accepts PDF and DOCX files. Good candidates for upload include:
Brand briefs. Existing documentation of your brand voice, messaging pillars, and positioning.
Market research reports. Formal studies on your audience, their behavior, and their preferences.
Customer interview notes. Direct quotes and findings from conversations with real customers.
Competitor analysis documents. Detailed breakdowns of how you compare to the competition.
Persona documents. Pre-built ICP profiles your team already uses.
ℹ️ Keep uploaded documents focused. A 50-page report will work, but a 2-3 page summary of the most actionable insights tends to produce better copy than a long document where the key points are buried.
Recommendations
Always specify your target audience. This is the single most impactful piece of research you can provide.
Define your brand voice. Include adjectives that describe your tone.
Highlight differentiators. What makes your product unique?
Include trust elements. Guarantees, reviews, certifications.
Avoid conflicting instructions. Be clear and consistent. If you say "casual and fun" and also "professional and authoritative," the AI has to pick one, and the result may feel inconsistent.
Next steps
[How to create a Landing page]
[Understanding the preview and regeneration]
[Customizing project settings]