ℹ️ Landing pages were previously called Sales Pages. The feature itself is the same, just renamed. If you're looking for help on Sales Pages, you're in the right place.
Landing pages are editorial-style marketing pages designed to convert cold traffic into buyers. Instead of a traditional product page, a Landing page uses storytelling, social proof, and persuasive content to walk visitors through the buying journey before they reach the "Buy now" button.
They're ideal for paid advertising, email campaigns, or social media traffic where you need to educate and persuade before asking for the sale.
In this article:
What makes Landing pages different from product pages
Content types: Listicle vs Advertorial
What gets generated
How Landing pages fit into your store
Plan limits and usage
What makes Landing pages different from product pages
A standard product page presents your product directly with images, a description, pricing, and an Add to Cart button. Landing pages take a different approach. They use storytelling, editorial formatting, and persuasive content structures to engage visitors before leading them to a purchase.
Think of Landing pages as the content someone would read before clicking through to your product page. They build trust, highlight benefits, and create an emotional connection with the reader. This makes them especially powerful for cold traffic that needs context before committing to buy.
Content types: Listicle vs Advertorial
Atlas offers two Landing page formats. Each serves a different purpose depending on how you want to present your product.
Listicle
A numbered list format, similar to "Top 10" or "8 Reasons Why..." style content. This format is scannable, quick to read, and works well when your product has multiple distinct benefits you want to highlight.
Listicles are a strong choice when:
You're targeting busy readers who skim before they read
You want comparison-style content
You're focused on SEO
Your product has several clear, distinct selling points
Advertorial
An editorial article format that reads like genuine content rather than an advertisement. This format uses storytelling and narrative to explain your product in depth, build credibility, and create an emotional connection with the reader.
Advertorials work best when:
Your product needs a story-based explanation
You want to build trust through narrative
You're targeting engaged readers who want the full picture before buying
Your product has complex benefits that need context
Which should you choose?
If your product has clear, distinct benefits that can be listed out, go with a Listicle. If your product benefits from context, storytelling, or a deeper explanation, choose an Advertorial.
💡 You don't have to pick one. Create both formats for the same product and let the data decide which converts better. Atlas tracks performance separately for each page.
What gets generated
Listicle output includes:
A headline in a numbered format (for example, "8 Reasons Why [Product] Could Be the Secret to [Benefit]")
A product summary section
Numbered list items with bold benefit statements and supporting text
Product images placed throughout the content
A promotional banner with offer text and countdown timer
A trust badge with star rating and customer count
An auto-generated author byline and publication date
Advertorial output includes:
An editorial-style headline
A story-driven introduction
Narrative content sections with product features woven into the story
Call-to-action elements throughout the page
A promotional banner with offer text and countdown timer
A trust badge with star rating and customer count
An auto-generated author byline and publication date
Both formats are designed to look and feel like genuine editorial content, which helps build trust with readers who may be seeing your product for the first time.
How Landing pages fit into your store
Landing pages live alongside your other pages in the Pages tab of the Atlas dashboard. Each Landing page shows up with its content type (Listicle or Advertorial) in place of "Product Page" or "Home And Product Page," so you can quickly tell them apart at a glance.
From the Pages tab, you can:
Assign Landing pages to projects
Track performance (visitors, conversion rate, revenue per visitor)
Edit or delete pages from the Actions menu
ℹ️ Unlike the old Sales Pages feature, Landing pages no longer have a dedicated sidebar tab. They're accessed through the Landing pages card in the Explore Atlas tools section, or through the + Create new button in the top right of the dashboard. See [How to access Landing pages] for details.
Plan limits and usage
Your Atlas base plan includes up to 5 published product and landing pages combined. Once you go over that limit, additional published pages are charged based on the usage rates listed on your Subscription page.
💡 There's no limit to how many Landing pages you can generate and preview, only published pages count toward your plan. This means you can generate multiple variations, preview them, and only publish the ones you want to drive traffic to. Quality beats quantity, especially when every extra published page affects your billing.
For details on how plan limits and usage rates work, see [Understanding your Atlas subscription].
Next steps
[How to access Landing pages]
[How to create a Landing page]
[Writing effective custom context for Landing pages]