Atlas will usually report fewer visitors than Shopify, for two reasons: Atlas only counts visitors to the pages it published, and some visitors run ad blockers that prevent Atlas from counting them at all. Shopify counts every visitor to every page of your store. A gap between the two is normal. A gap of zero would be surprising.
In this article:
Reason one: Atlas only counts its own pages
Shopify's analytics cover your whole store: home page, collection pages, blog posts, cart, checkout, and every product page whether Atlas built it or not.
Atlas counts visitors to the pages Atlas published. A visitor who lands on your collection page, browses two products Atlas did not build, and leaves is a visitor in Shopify and not a visitor in Atlas.
If you have published two Atlas pages and have forty product pages in total, expect Atlas visitor counts to be a small fraction of Shopify's.
Reason two: ad blockers
Atlas counts a page view by sending a small request from the page to Atlas. Some browser extensions and privacy tools block requests like these, which means the visit happens but Atlas never hears about it.
Atlas changed the address of that request specifically to reduce this, because the earlier address contained a word that common blocklists match on. Pages published more recently are counted more reliably than pages published a long time ago.
💡 If an older page shows suspiciously few visitors, use Publish again on that row. Re-publishing moves the page onto the current version of the Atlas page builder assets, which includes the more reliable tracking.
How to tell which one you are hitting
Open your dashboard and note the visitor count for one specific Atlas page.
In your Shopify admin, open Analytics, then Reports, and find sessions for that same page URL over the same dates.
Compare.
What you see | Likely cause |
Atlas is somewhat lower, for example 70 to 90 percent of Shopify | Normal ad blocker loss |
Atlas is far lower, for example under half | An older page. Try |
Atlas shows zero, Shopify shows traffic | The Atlas Page Builder app embed may be off, or the page is not the one receiving traffic |
What this affects, and what it does not
Affected: the Visitors, Conv.% and Rev/visitor columns on your pages, and Revenue per visitor on the dashboard. Where the visitor count is understated, revenue per visitor is overstated by the same proportion.
Not affected: your bill. Published pages are counted when you publish them, not when someone visits. Visitor tracking has no effect on what you pay.
Not affected: bundle and cart drawer impressions, which are counted separately when the offer itself renders.
If Atlas shows no visitors at all
Zero visitors on a page that is definitely receiving traffic usually means the page is not running Atlas at all.
Check the Theme extensions card on your dashboard.
Atlas Page Buildermust showActiveon your published theme.Confirm the page was published to the theme that is actually live. A page published to a non-live theme receives no traffic.
Open the page on your storefront and confirm it is the Atlas version rather than your theme's original.
If all three check out and the count is still zero after a day, contact support from the chat bubble in Atlas, or at support@helloatlas.io, with the page URL and the dates you are comparing.