Seed List testing is most successful when individual campaigns can be classified automatically using pre-defined criteria.
By default, the Inbox Monster platform monitors all incoming mail for a wide variety of campaign-specific x-header values, and in the event that none are detected we are able to use a combination of Sender Domain + Subject Line + Date.
The Inbox Monster Body Tag is designed to override all other grouping mechanisms for Campaign reporting. While not always required, the Body Tag can be extra useful in keeping your deliverability data as accurate as possible.
Below are some instructions for creating the perfect Body Tag to fit your program's needs.
Email Body Tag
Finding the Body Tag Template
The Body Tag template can be found within the Inbox Monster platform by navigating to the Gear Icon ⚙️ > Setup and Integrations.
Within Client Settings, scroll down to the section labelled Body Tag to find templates for both Email and SMS Body Tag formatting. We'll be utilizing the Email Body Tag section:
Body Tag
If your ESP doesn't use X-headers, you can add our body tag to your campaign for accurate inbox placement results. Insert the body tag within the <body> </body> of your content.
<!-- X-InboxMonster-CID: abcd123 -->
Replace abcd123 with a unique value for the campaign. Here are some suggestions for creating a value:
The value should be unique per campaign.
Do not include any spaces.
Customizing your Body Tag
Now that you've accessed the Body Tag from within Client Settings, you're ready to assign your own Campaign-Specific value. Here's how it works:
First, replace the abcd123 portion of the Body Tag with a variable, or multiple variables, that are different across campaigns. This is limited to 200 characters.
For example, Salesforce Marketing Cloud's AMPscript can be employed with the following:
<!-- X-InboxMonster-CID: {{campaignId}}_{{now format = 'yyyy-MM-dd'}}-->
Other ESPs have variable language that can be used for the same purpose, or a manual Body Tag can be used:
<!-- X-InboxMonster-CID: Subject_Line+Date --><!-- X-InboxMonster-CID: Campaign_ID --><!-- X-InboxMonster-CID: Custom_header -->
Next, your custom Body Tag can be placed anywhere within the <body> </body> of your HTML content.
<body>
...
<!-- X-InboxMonster-CID: Sample_body_tag -->
...
</body>
💡 Please note that some HTML Design Systems and Dynamic Content creators will encode plain text HTML, so the Body Tag will need to be pasted in while viewing the HTML source directly.
Once implemented in HTML content, any campaigns send from your monitored domains to the Inbox Monster seed list will generate Campaign Reports where each campaign-specific Body Tag is detected.
The Grouping Mechanism used to distinguish each individual campaign is visible near the top of the Campaign Report. This is a quick and easy way to tell if your Body Tag is functioning as intended, pictured below:
And that's it! The Body Tag will always need to contain identifiers that are unique to each individual campaigns, but as long as it is implemented correctly then you'll never have any issues with the grouping of your campaigns within the Inbox Monster platform.
If you have any questions about Body Tag strategy, formatting, or utilization, please don't hesitate to reach out. We're here to help!
SMS Body Tag
The SMS Body Tag can be leveraged to ensure that all sends to the SMS Seed List are "Grouped" correctly within reporting. Since SMS can't make use of x-headers, Subject Lines, etc., this feature is particularly handy for ensuring that reporting is accurate without requiring exact content matching.
💡 The SMS Body Tag would likely not need to be used for SMS sends without content variation in the content body.
Please ensure that you have access to the Inbox Monster SMS Products, and have added your sending numbers to the platform for monitoring, prior to implementing the SMS Body Tag in your test sends.
Finding the Body Tag Template
The SMS Body Tag template can be found within the Inbox Monster platform by navigating to the Gear Icon ⚙️ > Setup and Integrations.
Within Client Settings, scroll down to the section labelled Body Tag to find templates for both Email and SMS Body Tag formatting. We'll be utilizing the SMS Body Tag section:
As you can see in the screenshot above, the SMS Body Tag provided is as follows:
<wLu:campaign_id>
The campaign_id element will need to be replaced with a value that is unique to the campaign you're sending to the SMS seedlist, then added to the Body of your message.
We can use the following SMS Body Tag as an example:
<wLu:Max_Rebo>
When implementing the above SMS Body Tag within SMS Body content, we receive the following:
As you can see, our custom SMS Body Tag is displayed within the Message Content section, and ensured that comprehensive testing was performed as intended.
If you have any questions about SMS Body Tag strategy, adding your SMS numbers to the platform, or utilizing the SMS deliverability data, please don't hesitate to reach out. We're here to help!
Keywords: Body Tag, Grouping, Seedlist troubleshooting, Report missing, No Data, No Seed Test