Email Feedback Loop Reports (FBLs) are a very helpful tool for maintaining the health, reputation, and deliverability of any sending domain.
The Inbox Monster platform offers the option to utilize Feedback Loop Reporting within our Reputation Toolset that grants senders a variety of exportable breakdowns, including:
Complaint Time Series
Filterable by Date Range, From Address, Recipient, IP, Subject Line, and Provider
Complaints by Domain
Complaints by IP
Complaints by Recipient
Complaints by Friendly From
Complaints by Provider
Complaint "List" View
💡 Feedback Loop Reporting is an added cost to the standard platform.
Getting Started
To begin setting up your Inbox Monster Feedback Loop Reporting, we recommend reaching out to your Account Manager to request a dedicated FBL address.
This address can be used for either forwarding existing Complaint Traffic aggregation, or can be used directly when enrolling in FBLs from providers. Outside of FBL, you are able to see the complaint data passed back from GPT and SNDS in a variety of areas in the system (Reputation Drilldown Views, Dashboard, Inbox Placement Reports).
💡 You'll need to be able to route FBL data to two locations, both to Inbox Monster for reporting, and to your preferred processing method.
Some uses of Feedback Loop data include:
List Hygiene: Remove or suppress email addresses that have complained to ensure you don't continue to send emails to users who do not want them.
Content Review: Revise and improve email content to be more relevant and engaging to your audience, reducing the likelihood of being marked as spam.
Permission Practices: Ensure you are following best practices for email marketing, including obtaining proper consent from recipients and allowing easy opt-out options.
Segmentation: Segment your email list to send more targeted and relevant emails to specific groups within your audience.
Testing: Use A/B testing to experiment with different email formats, subject lines, and content to determine what works best and reduces spam complaints.
Setup
When you implement Inbox Monster's Feedback Loop Reporting solution, our Onboarding Specialists with reach out to your team to assist with the following process:
Inbox Monster will create a unique FBL email address for use within your platform instance. This address will be used to receive feedback about email messages that have been reported as spam by recipients.
Implement the FBL address within all registered ISPs and/or your ESP where Feedback Loops are available. Here's a link to the Messaging, Malware and Mobile Anti-Abuse Working Group's maintained list of FBLs.
Once implemented, you'll begin to see Complaint reporting within your Inbox Monster instance within the Reputation > Feedback Loop subsection.
Once you start seeing Feedback Loop data populate within this section, you're all set to continue receiving FBL reporting within your platform instance.
If you have any questions around additional use cases for this data, or would like more information around pricing or setup, please feel free to reach out!