A campaign is a one-off message you send to a group of contacts through Campaigns in the left sidebar. Use it to announce a new event, promote a reward, or send a reminder to your audience. Innercrowd supports two types of campaigns:
Email campaigns
Send a designed email to a list of contacts. You build the email with a drag-and-drop editor, choose who receives it, and schedule it for now or later.
WhatsApp campaigns
Send a WhatsApp Business message to a list of contacts. Because WhatsApp requires pre-approved message templates for business-initiated conversations, every WhatsApp campaign starts from a template instead of a free-form design.
Meta is very strict on how organisations are able to use WhatsApp marketing. Not following their guidelines can lead to serious restrictions like degradation in your message limits or even a block on your WhatsApp account. To avoid restrictions, be sure to keep a high-quality ranking. For more information, check out this article about WhatsApp Quality Ranking.
Choosing between email and WhatsApp
| ||
Content | Free-form design (drag-and-drop editor) | Must use an approved WhatsApp template |
Reach | Anyone with a valid email address and email consent | Anyone with a valid phone number and WhatsApp consent |
Best for | Announcements, weekly updates, ticket pushes, etc.
Longer content, visuals, detailed announcements | One-time messages that people expect to receive (e.g. confirmation messages or pre-register campaigns).
Short, high-open-rate messages |
Note: Both campaign types respect the consent settings on your contacts. A contact should only receive a campaign if they've given consent for that channel.