Let's check few examples:
1) If we need to show/hide element only on Shop Page, condition will look like this:
2) If you need to display element both on shop page and on product categories, condition will be the following:
In Value write down the slug of post type Products
3) If you need to show content only on product categories:
You can select Condition Taxonomy Archive and in Value add slug of product category
Or you can also select Condition - Equal, Field - Term Field-Term ID and as a Value add macros "Queried Term"
