To help you analyze activity from donors and potential donors, Jgive allows you to connect your account to several external tracking and advertising tools:
Google Analytics, Google Ads, and the Meta Pixel (Facebook).
These integrations enable you to:
Track visitor behavior on your campaign pages
Measure conversions and donations
Improve and optimize your marketing performance
Monitor the effectiveness of your campaigns
All integrations can be configured under:
Account Settings → Integrations
⭐ 1. Google Analytics
What does it do?
Tracks user activity on your campaign pages and provides insights into donor behavior.
How to set it up:
Go to Google Analytics and copy your Tracking ID (format:
G-XXXXXXX).Paste the Tracking ID into the designated field in your Jgive account.
Click Save.
Once saved, Jgive will begin sending activity data to Google Analytics.
⭐ 2. Google Ads
What does it do?
Allows you to track conversions (donations) and optimize your advertising campaigns on Google.
How to set it up:
In your Google Ads account, locate the following values:
Conversion ID
Conversion Label
Enter both values into the appropriate fields in Jgive.
Click Save.
After setup, Google Ads will receive conversion events from your Jgive campaigns.
⭐ 3. Meta Pixel (Facebook)
What does it do?
Tracks visitor actions and donation events that come from Facebook and Instagram ads.
How to set it up:
Copy your Pixel ID from your Meta Business Manager.
Paste it into the Pixel ID field in Jgive.
Click Save.
Your campaign pages will then start sending tracking events to Meta.
Don't see the Meta Pixel section on the Integrations tab? Contact our support team and we will turn it on for you.
⭐ 4. Zapier & Webhook (Advanced Users)
Zapier
Allows you to automate workflows by connecting Jgive to other external tools.
Click Create Key to create your Zapier key, Copy Key to copy it, and Regenerate key if you need a new one. Read the full Zapier guide.
Webhook
Lets you receive real-time updates about donations or refunds.
Paste the URL of the system that should receive the donation data into the Webhook URL field and click Save.
✔️ That’s it!
Once the tools are connected, all campaigns on your Jgive account will automatically send tracking information — no manual code installation required.