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Finding Your Best-Performing Targets

Some targets bring far more followers than others. A quick weekly check helps you find your best ones and do more of what works.

Written by Managers

Step 1: Check your top sources

Open Overview and scroll to Top sources. It shows which of your targets your new followers came from.
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Step 2: Find what your best targets have in common

Look at your top sources and ask:

  • Are they in the same niche or topic?

  • Are they a similar size?

  • Are their audiences in the same country?

This tells you what kind of targets work best for your account.
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Step 3: Add more like them

On the Targeting page, add new similar accounts or hashtags that match the pattern you found.
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Step 4: Replace targets that aren't working

If a target brings few or no followers, replace it with a new one. This is especially useful when you've reached your plan limit and need room for better targets.
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Tips

  • Give new targets time. Wait about a week before judging a new target.

  • Make one round of changes at a time. Changing everything at once makes it hard to tell what worked.

  • Need more room? The Growth plan includes 10 similar accounts, 10 locations and 10 hashtags. The Advanced plan includes 30 of each.

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