Introduction
The Reports section in the Location Portal provides insights into the performance of your listings, including impressions, views, enquiries, and bookings. Regularly reviewing these reports helps optimise pricing, availability, and marketing strategies to improve your results.
Steps to Access Reports
1. Navigating to the Reports Section
Log in to the Location Live platform using your Location Provider account.
Click ‘Reports’ from the left-hand menu.
Under Location analytics, click ‘View Report’.
2. Viewing Performance Data
Reports aggregate data from location and space pages to provide an overall performance summary for each location.
Use the Location dropdown menu to select the location you want to review.
Apply the date range filter to view performance over a specific period.
Key Data Metrics:
Search Impressions – The number of times your listing appears in search results. Each time a hirer sees your listing in their search results, it counts as one impression.
Listing Views – The number of times your space has been clicked on and viewed.
Campaign Inclusions – The number of campaigns your space has been shortlisted for by a hirer.
Bookings – The number of confirmed bookings.
3. Exporting Reports
Click ‘Export tab as PDF’ to download a copy of your report for easy sharing and reference.
4. Interpreting Report Data
To effectively evaluate your listing’s performance and identify areas for improvement, you need to analyse four key data points: Search Impressions, Page Views, Enquiries, and Bookings. These metrics help you understand how visible your listing is, how engaging it is to potential hirers, and how well your sales process converts interest into confirmed bookings.
Search Impressions
What it means:
Search impressions refer to how many times your listing appears in search results when a hirer browses the platform. This number reflects your listing’s visibility but does not indicate whether someone has clicked on it.
Example:
Your space appears in search results 1,000 times in a month. This means 1,000 people had the opportunity to see your listing.
How to use this data:
If impressions are low, your space may not be appearing in searches often. Try updating your keywords, categories, or location tags to improve visibility.
If impressions are high but page views are low, your listing might not be appealing enough to make people click. You may need a more engaging title or better cover image.
Page Views
Page views show how many times users clicked on your listing to view more details. High page views mean people are interested, but it doesn’t necessarily mean they will enquire or book.
Example:
Your listing received 200 page views from 1,000 search impressions. This means 20% of people who saw your listing clicked on it.
How to use this data:
If page views are low compared to impressions, improve your cover image, headline, or short description to make your listing more attractive in search results.
If page views are high but enquiries are low, your listing may not provide the right information or may lack a competitive price. Check that your pricing, photos, and description clearly communicate the value of your space.
Conversion rate: Page Views ÷ Search Impressions = Click-Through Rate (CTR)
Example: 200 Page Views ÷ 1,000 Impressions = 20% CTR
A low CTR means people are seeing your listing but not clicking, so your search result needs improvement.
Enquiries
What it means:
Enquiries represent potential hirers reaching out for more details or availability. This is a key indicator of interest but is not a confirmed booking.
Example:
Out of 200 people who viewed your listing, 20 submitted an enquiry. This means 10% of viewers were interested enough to ask about your space.
How to use this data:
If enquiries are low despite high page views, your listing may be missing important details that hirers need before reaching out (e.g., pricing, capacity, amenities).
If you receive many enquiries but few convert to bookings, you may need to improve your response time, negotiation strategy, or sales approach.
Conversion rate: Enquiries ÷ Page Views = Enquiry Rate
Example: 20 Enquiries ÷ 200 Page Views = 10% Enquiry Rate
If your enquiry rate is low, make sure your listing is clear and compelling.
Bookings
What it means:
Bookings are the final and most important step—when a hirer confirms and pays to use your space.
Example:
From 20 enquiries, you receive 4 confirmed bookings. This means 20% of enquiries turned into bookings.
How to use this data:
If bookings are low despite high enquiries, consider following up faster, addressing common objections, or providing better customer support.
If bookings are high, identify what’s working well and apply that strategy to other listings.
Conversion rate: Bookings ÷ Enquiries = Booking Rate
Example: 4 Bookings ÷ 20 Enquiries = 20% Booking Rate
A low booking rate may indicate issues in pricing, negotiation, or response time.
Putting It All Together – The Sales Funnel
The entire process works like a funnel:
Search Impressions → 1,000 people see your listing in search results.
Page Views → 200 people click to learn more (20% CTR).
Enquiries → 20 people ask for details (10% Enquiry Rate).
Bookings → 4 people confirm a booking (20% Booking Rate).
Example Scenario:
If your listing has a high number of impressions but low page views, focus on making your search result more attractive (better image, title, and price).
If page views are high but enquiries are low, review your listing details—are key details missing? Is pricing too high?
If enquiries are high but bookings are low, improve your sales response—reply faster, address concerns, or offer incentives.
FAQs
Q: Can I see which spaces are performing best?
A: Yes, reports allow you to compare views, inquiries, and bookings across different spaces.
Q: Can I track revenue performance in reports?
A: Currently, revenue tracking is not available in standard reports, but you can view revenue on your dashboard.
Q: How often should I review reports?
A: We recommend checking reports weekly to identify trends and optimise listings accordingly.
Q: Can I share reports with my team?
A: Yes, downloaded reports can be shared with team members for analysis and decision-making.