What Is This Article About?
When you try to sign up on lo:live, you may see a message that says a valid business email is required. This article explains why that requirement exists, what qualifies as a valid business email, and what to do if you are a small business, independent brand, or freelancer who does not have a company domain email address.
Why Does lo:live Require a Business Email Address?
lo:live is the world's leading platform for brand activation, experiential marketing, pop up retail, event space hire, and location scouting. It connects brands, agencies, and retailers with premium spaces in shopping centres, high streets, city centres, and meanwhile use locations across Australia and the UK.
To keep the platform trusted and relevant for serious commercial operators, registration requires an email address linked to a business domain, for example yourname@yourbrand.com.
Free personal email addresses from providers such as Gmail, Hotmail, Yahoo, or Googlemail are not accepted through the standard self-serve sign-up flow. This applies whether you are a large experiential marketing agency, a small independent brand running a pop up retail campaign, or a freelancer scouting locations for a client.
What Counts as a Valid Business Email Address on lo:live?
A valid business email is one linked to a domain your business owns. Examples include:
If your email address ends in @gmail.com, @hotmail.com, @yahoo.com, @googlemail.com, or any other free provider, it will not be accepted through the standard registration page. You will need to follow the manual account creation process described below.
I Do Not Have a Business Email Address. Can I Still Create a lo:live Account?
Yes. lo:live can create your account manually. This is a common request and the team handles it regularly for small businesses, sole traders, independent brands, and freelancers looking to book pop up space, hire event venues, or run brand activations and experiential marketing campaigns.
How to Request a Manual Account
Send an email to the lo:live team using the address for your region. In your email, include the following:
The personal email address you would like your account created with The name of your business A brief description of your potential campaign or what you intend to do on lo:live, for example the type of pop up space or event space you are looking for, the locations you have in mind, or the kind of brand activation, experiential marketing event, or retail space hire you are planning
Australia gday@locationlive.com
Once the team receives your email, they will set up your account and send you a verification email so you can create your password and get started.
What Happens After the Team Creates My Account?
After your account is set up, you will receive a verification email at the address you provided. Click the link in that email to verify your account and set your password. Once verified, you can log in and start browsing spaces for brand activations, pop up retail, event space hire, experiential marketing campaigns, location scouting, venue hire, and meanwhile use opportunities across Australia and the UK.
If the verification email does not arrive within a few minutes, check your spam or junk folder. If it still has not appeared, reply to your original email and the team can resend it or verify the account directly from their end.
Can I Update My Email Address After My Account Is Created?
Yes. You can update your email address yourself directly inside the lo:live platform at any time. You do not need to contact the team to do this.
How to Update Your Email Address on lo:live
Log in to your lo:live account
Click your name in the top right corner of the screen
Select Account from the dropdown menu
On the About you page, click on your current work email address
An Update email window will appear
Enter your current email address, your new email address, and your password
Click Update email to confirm the change
Your account will immediately reflect the new email address.
Frequently Asked Questions
Can I Register on lo:live With a Gmail Address?
Not through the standard sign-up page. Gmail and other personal email addresses are not accepted automatically. However, the team can create your account manually. Include your personal email address, your business name, and a brief note on what you plan to do on lo:live, whether that is booking a pop up space, planning a brand activation, hiring an event venue, or scouting locations for a campaign.
Australia gday@locationlive.com
Why Does lo:live Ask for a Business Email?
lo:live is a platform for businesses booking and listing commercial spaces for brand activations, experiential marketing, pop up retail, venue hire, and location scouting. The business email requirement exists to verify that users are legitimate commercial operators and to maintain the quality and trust of the marketplace.
I Submitted the Sign-Up Form but Got an Error Saying "Valid Business Required." What Does That Mean?
This means the email address you entered was not recognised as a business domain email. Follow the fallback process above and email the team with your personal email address, your business name, and a brief description of your campaign or activation plans.
Australia gday@locationlive.com
How Long Does It Take for the Team to Create My Account?
The team typically responds within a few hours during business hours.
Is lo:live Available in Australia and the UK?
Yes. lo:live operates in both Australia at locationlive.com/aus and the UK at locationlive.com/uk. The platform lists spaces for brand activations, experiential marketing, pop up retail, event space hire, shopping centre promotions, meanwhile use, live media, and venue scouting across both markets. The registration process and email requirement is the same in both regions but the contact email is different.
Australia gday@locationlive.com
What Types of Spaces Can I Find on lo:live?
lo:live lists spaces for brand activations, experiential marketing campaigns, pop up retail, pop up spaces, event space hire, shopping centre promotions, high street retail space hire, meanwhile use locations, venue hire, live media spaces, and location scouting across Australia and the UK.
Still Need Help?
Get in touch with the lo:live team directly. Include your personal email address, your business name, and a brief description of what you are looking to do on the platform, whether that is a brand activation, experiential marketing event, pop up retail space, event venue hire, or a location scouting project. The team will get back to you and get your account set up.
Australia gday@locationlive.com