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How to Create an Experiential Campaign on lo:live for Your Brand Activation

Learn how to create an experiential campaign on lo:live for your brand activation, from saving spaces and adding dates to managing bookings.

Updated over a week ago

If you are planning a brand activation, pop-up, sampling campaign, media placement, or multi-location experiential project, your campaign on lo:live is where everything comes together.The Campaign workspace helps you organise the spaces you are considering, add planning dates, track progress, and move the right opportunities toward option or booking. It is the place where your shortlist turns into live activity.


Before you start

It is important to understand one key difference on lo:live:

Saving a space to a campaign is not the same as creating an activity for that space.

When you add a space to a campaign without dates, you are simply saving it into your project. It stays in your campaign as part of your shortlist.

When you add dates to that space, lo:live creates an activity and moves it into the main working area of the campaign. That activity is what then progresses toward availability checks, options, or bookings, depending on the space and the dates selected.

What a campaign is on lo:live

A campaign is your project workspace inside lo:live. It gives you one place to manage the spaces you are considering for a specific activation or brand project.

Your campaign brings together three connected parts:

  • campaign information

  • saved spaces

  • live activities

This helps you keep the full project in one place, from early planning through to confirmed bookings.

How to create a campaign

  • You can create a campaign in two ways. You can go to the Campaigns area in your account and create one directly.

  • Or, if you are browsing spaces and find one you want to keep, you can click Add to Campaign and either place it into an existing campaign or create a new one there and then.
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When creating a campaign, you may be asked to add details such as your campaign name, brand name, sector, type of activity, and a short summary of what you are planning. These details help structure your project and support later actions inside the workspace.

What you will see inside the Campaign workspace

At the top of the page, you will see your Campaign information. This gives you context for the project you are working on and can include the campaign name, description, tags, and actions such as edit, notifications, and share.

On the left-hand side, you will see your Spaces. This is where all the spaces you have saved to that campaign live. Think of this as your working shortlist.

On the right-hand side, you will see your Activities. This is the main working area of the page. Once dates are added to a space, that space becomes an activity and appears here so you can review its status and take the next step.

Step 1: Add spaces to your campaign

  • Start by adding the spaces you are interested in to your campaign.

  • As you browse lo: live, save any suitable spaces into the campaign you are building. Once saved, they will appear in the Spaces section.

  • At this stage, you are building a shortlist. You are gathering the spaces that could work for your activation, without yet progressing each one into an active request or booking journey.

  • This is useful because it gives you room to compare options and shape the campaign before deciding which spaces are ready to move forward.

Step 2: Add dates when you are ready to plan

  • Once a space is in your campaign, the main next step is Add dates.

  • When you click this, the Add Dates modal opens. This is the point where a saved space becomes an active planning item inside your campaign.

From here, you can select dates on a calendar, review which dates are already booked, optioned, or unavailable, and see a live summary of what you are planning. Depending on the space, that summary may also show the selected dates, number of days, cost per day, and total cost where available.
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Adding dates is a planning action. It does not mean the space is booked. It tells lo:live that you are ready to move that space into the next stage.

What happens after you add dates


What happens next depends on how much information is already available for that space on the platform.
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  • If a space has both live availability and live pricing, adding dates can move it straight into a state where you are ready to take direct action. If the selected dates are available, the activity may show as Ready to book, allowing you to move forward with Book or Option.

  • If a space shows pricing but availability still needs to be confirmed, lo:live can automatically send an availability request in the background after you add dates. You do not need to add dates and then manually send a second request. The platform creates the activity and places it into the correct pending state for you.

  • If a space needs confirmation for both availability and pricing, lo:live still creates the activity and sends the request in the background, but the activity will appear in a pending-response state rather than as something you can move straight to booking.

  • If the dates you choose overlap with dates that are already blocked by an existing booking or option, lo:live can automatically register your interest in the background so that your interest in those dates is still captured.

How spaces and activities work together

  • The Campaign workspace is designed so that spaces and activities stay connected.

  • A space in the left-hand panel is the venue or space you have saved to the campaign.

  • An activity in the right-hand panel is the live planning item created from that space once dates are added.

  • That means one saved space can lead to more than one activity if you add more dates later. It also means the campaign helps you keep track of both the spaces you are still considering and the spaces you are actively progressing.

Understanding the Activities section

The Activities section is where most of the live work happens once you begin planning. This area is designed to help you:

  • See all campaign activity

  • Understand the current status of each activity

  • Take the right next action

  • Filter activity by stage

  • Switch between different views

The main activity tabs are:

  • Overview

  • Request sent

  • Optioned

  • Booked

These are filtered views of the same activity list, helping you focus on what stage each item is in.

Understanding statuses and next actions

  • Each activity is driven by its current state. The status shown on the activity also controls which actions are available next.

  • For example, an activity that is ready to move forward may show Book and Option. A confirmed booking may show Install pack and View. A declined request may instead show actions such as Message and Amend.

  • This helps make the next step clearer. Rather than guessing what to do, you can use the status and actions shown on the activity itself.

Viewing your campaign in different ways

  • lo:live supports different views inside the Campaign workspace so you can plan in the way that best suits your project.

  • List view is the default and main working view. It is the clearest place to review statuses and take action.

  • Calendar view helps you understand activity across time. This is especially useful if you are planning a multi-date or multi-location campaign and want to see timing, overlap, or spacing more clearly.

  • Map view helps you understand your campaign geographically. It shows the locations of your spaces on a map while keeping the campaign context connected.

What you can do from the Spaces section

The space cards in the left-hand panel are designed to stay compact, but they still support the key actions you need while planning.

Depending on the stage of the space, you may be able to:

  • add dates

  • add more dates

  • view details

  • message the location provider

  • remove the space from the campaign

If a space does not yet have activity linked to it, the main action is usually Add dates. Once activity already exists for that space, that action may change to More dates, allowing you to create additional activity for the same saved space.

Booking from the campaign page

  • When an activity is in the right state, you can move into booking directly from the campaign page.

  • In some cases, you may begin from the main Book action on an individual activity. In others, you may select more than one activity and move them forward together. In both cases, the platform uses the same underlying booking flow. The selection step is there to help you confirm what you want to book before continuing. It is not a separate booking journey.

Sharing and collaborating

  • The Share button on the campaign page supports collaboration and export.

  • You can invite a team member to the campaign by entering their email address. If they already have an account, they can access the campaign through the invite. If they do not yet have an account, they will be asked to create one first.

  • You can also download the campaign using the existing campaign pack flow. The available download options are PowerPoint, Excel, or Both.

Important things to know

  • A few things are useful to keep in mind when using the Campaign workspace.

  • This experience is currently designed for desktop use.

  • Hirers cannot edit dates within this flow.

  • Bulk booking continues to use the existing booking flow already in the platform.

  • Some actions and statuses depend on whether availability, pricing, or both still need to be confirmed by the location provider.

In summary

  • Your campaign on lo:live is the control centre for planning your brand activation.

  • You start by saving spaces into your campaign.

  • You add dates when you are ready to plan them properly.

  • lo:live then creates an activity and moves it into the correct next stage based on what is already known about availability and pricing.

  • From there, you can review statuses, take the next action, collaborate with teammates, and move the right spaces toward option or booking from one connected workspace.

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