Learn more about supported post formats and media specifications in Loomly here:
1. Media upload types and size limits
| Image | Video |
.jpg, .png, .gif | .mp4, .mov | |
.jpg, .jpeg, .gif | .mp4, .mov | |
X/Twitter | .jpg, .png, .gif | .mp4, .mov |
.jpg, .png, .gif | .mp4, .mov | |
.jpg, .png, .gif | .mp4, .mov | |
Google Business Profile | .jpg, .png | not supported |
Snapchat | .jpg, .png | .mp4, .mov |
TikTok | .jpg, .png | .mp4, .mov |
Threads | .jpg, .png | .mp4, .mov |
A. Image Criteria
We support up to 10MB for all channels, except for the following:
Maximum X/Twitter file size: 5 MB for images, 10 MB for GIFs.
Instagram and Threads: up to 8 MB is supported for direct publishing.
If publishing to Instagram and it is greater than 8 MB, the post will need to be manually published.
| Media requirements |
Ideal image: 1,200 x 628 pixels
Must be within a 4:5 to 1.91:1 aspect ratio range
Reels must have a 9:16 aspect ratio | |
Maximum file size: 8 MB
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
Recommended image dimensions:
| |
X/Twitter | Recommended dimension: 1024 x 512 pixels
Maximum file size: 5 MB for images, 10 MB for GIFs |
Recommended dimension: 1200 x 627 pixel
We recommend uploading photos less than 2048 x 1536 pixels for best quality once published on LinkedIn. Larger files are supported, but will not display in the LinkedIn feed with a higher resolution.
Must be within a 4:5 to 1.91:1 aspect ratio range | |
Must be within a 2:3 and 1:3.5 aspect ratio range
Minimum width: 600 pixels Minimum height: 900 pixels
Maximum height: 2100 pixels
Maximum GIF size: 5MB | |
Google Business Profile | Minimum: 250 x 250 pixels and 10 KB size limit.
Recommended dimension: 720 x 720 pixels and 5MB size limit |
Snapchat | Ideal image: 1,080 x 1,920 pixels
Images must be 10 MB or smaller |
TikTok | Must be within a 1/2.2 to 2.2 aspect ratio range
Multiple images only (up to 12) |
Threads | Maximum file size: 8MB
Maximum Width: 1440 pixels (will be scaled down to the maximum if necessary) |
📝 Note:
You can view the dimension and size of any media you've uploaded in your Library.
You can make edits to your images and videos with Loomly Studio.
B. Video Criteria
We recommend videos less than 30MB and shorter than 2 minutes for the best performance. Up to 200MB and 5 minutes is supported but may take a while to process, except for the following channels:
Snapchat: up to 1 minute in length is supported.
Instagram videos must be a minimum of 3 seconds for direct publishing. If it is less than 3 seconds, it will need to be manually published.
TikTok videos must be 3 seconds minimum and 1GB maximum to be automatically published in single video posts. Otherwise, they will need to be manually published.
Pinterest videos must be at least 5 seconds long.
X/Twitter video up to 140 seconds in length is supported
2. Post Formats and Features available
Facebook and X/Twitter
📝 Note:
Carousels allow you to publish 2-5 images with individual links.
Learn more about each of these 3 different Instagram account types here.
📝 Note:
Your Instagram Professional account must be connected through a Facebook Business page if you'd like to take advantage of the features offered in their respective columns above.
The Grid Preview will not be available for Personal accounts and other accounts connected through the Instagram username.
We support carousel posts for Instagram. You can combine up to 10 of different media types:
Images
Videos
GIFs
LinkedIn and Pinterest
Google Business Profile, YouTube, and Snapchat
TikTok
Threads
