Take a look at our quick video tutorial on how to connect your Instagram account to Loomly:

In this article, we'll also review:

  1. How to connect your Instagram account

    1. Connecting through a Facebook page

    2. Connecting through a username

  2. Instagram supported media types and size limits

  3. Instagram features

    1. Post types

    2. Publishing features

    3. Interactions

    4. Analytics

    5. Ads

    6. Grid Preview

1. How to connect your Instagram account

You can connect your Instagram account from the Social Accounts tab of the Calendar Settings:

The next steps will depend on the settings of your Instagram account. We currently support the following Instagram accounts types:

Connecting through an associated Facebook Page for Instagram Professional Accounts (Business & Creator)

  • Click on the Connect button

  • Select the Facebook page connected to the Instagram account from the dropdown > Click Create Connection

Connecting by username for Instagram Personal or Professional Accounts (Business & Creator) without a Facebook page

  • Click the link "click here instead" in the popup

  • Type in the Instagram Username > Click Connect Account

⚠️ Note:

  • Connecting your account with a username or connecting an Instagram Creator account may limit the features available.

  • We recommend converting your account to a Business account and connecting it through an associated Facebook page, so you can take advantage of more automated features!

2. Instagram supported media types and size limits




.jpg, .png, .gif



.mp4, .mov



.mp4, .mov


Between 5s and 90s

Aspect ratio of 9:16

📝 Note:

  • You can view the dimensions and sizes of each media you've uploaded in the Library.

  • You can crop your images to fit Instagram’s size requirement with Loomly Studio

There are media limitations on the types of posts that can be automatically published. The following are cases when the post must be manually published using our reminders feature.

  • Stories will need to be manually published with the help of our reminders feature.

  • You will need to manually publish to Instagram accounts that have been connected through a username.

  • Due to Instagram's API limitations, there are requirements for the types of images and videos that can be automatically published.

Image requirements for automatic publishing

  • Format: JPEG, PNG, GIF

  • File size: 8 MB maximum.

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Video/Reels requirements for automatic publishing

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • Picture size:

    • Maximum columns (horizontal pixels): 1920

    • Videos

      • Minimum aspect ratio [cols / rows]: 4 / 5

      • Maximum aspect ratio [cols / rows]: 16 / 9

    • Reels

      • Required aspect ratio is between 0.01:1 and 10:1

      • We recommend 9:16 to avoid cropping or blank spaces.

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Duration:

    • Videos: 60 seconds maximum, 3 seconds minimum

    • Reels: 15 mins maximum, 3 seconds minimum

  • File size: 100MB maximum

3. Instagram features

A. Instagram post types

You are able to schedule Instagram:

  • Single-image, single-video, and carousel (multiple photos and/or videos): please note that you can add additional videos to your Instagram post in the fine-tuning steps

You are also able to manually publish the above supported posted types your post with the help of our reminders, if you choose to.

B. Instagram publishing features

Here are other features we have available for Instagram:

  • Tag & @mention users

  • Select a video cover

  • Tag a location: Simply start typing in a location into the Location field, and Loomly will populate results that you can choose from


📝 Note: With Instagram direct publishing, restrictions are put into place by Instagram when you list a location tag. It is only possible to include the location that is associated with a Facebook Page. It can be your Page, or any other Facebook Page that has a location.

  • Schedule a first comment along with your Instagram post:

📝 Note: You can include a maximum of 30 hashtags in both the caption and first comment field combined.

C. Instagram interactions

From our Interactions Management area, you can respond to comments and mentions for Business and Creator accounts. You are also able to respond to direct messages for Business accounts and Creator accounts with less than 500k followers.

This feature is available from the toolbar of each calendar:

Learn more about it here.

D. Instagram analytics

The Analytics dashboard offers insight into your posts' performance. To access Analytics, click on the calendar and go to the Analytics icon:

Loomly Analytics will be your best ally in this quest, empowering you to:

  1. Get a report of Loom.ly URL click counts, sources & locations.

  2. Dive into account-level statistics.

  3. Get into details with Post Metrics, which includes all the analytics you need to evaluate your posts.

  4. Filter and compare performance by date ranges to evaluate growth and get a better understanding of your success!

  5. Last but not least, export all your analytics, as PDF or CSV and share them offline with your team!

Here are the metrics available for your Instagram pages:

Account level statistics

  • New followers: The number of new people who have followed your account. Note: this metric only takes into account people who started following you and does not take into account people who stopped following you.

  • Total followers: The total number of people who follow your account. The metric, as well as the comparison metrics, includes both people who started following you (New Followers) and people who stopped following you (Unfollows).

  • Impressions: The number of times your content has been displayed on a screen.

  • Reach: The total number of unique users who have seen your content.
    Please note that the value reported for reach at the account level is the total daily reach values across all accounts. Due to the fact that Instagram reports them with uniqueness across longer time frames, it may not be consistent when comparing between time frames longer than one day.

  • Engagements: The total number of unique Instagram accounts that liked, commented on, or saved a post.

  • Engagement rate: The number of people a post reached and then liked, shared, commented, or saved a post.

📝 Note:

  • Instagram Insights reports may slightly differ as they allow reports to be pulled by last day, last 7 days, or last 28 days.

  • Videos over 60 seconds (previously called IGTV) are supported.

Story analytics

  • Exits: The number of times someone exited a story.

  • Impressions: The number of times a story was displayed.

  • Reach: The number of unique accounts that viewed the story.

  • Replies: The total number of replies to a story.
    Please note that story replies received and left within Japan and Europe will result in a 0 value due to privacy rules as mentioned here.

  • Taps forward: The total number of taps to see the next story.

  • Taps back: The total number of taps to see the previous story.

📝 Note:

  • Story analytics are available for Business and Creator accounts that are connected through a Facebook page.

  • We recommend waiting until the next day to see stories published from the day prior.

  • There must be at least 5 unique viewers for us to display metrics for stories.

  • Shared stories will not be displayed due to API limitations.

  • Story image previews will expire after a few days.

  • Story metrics cannot be backfilled.

E. Instagram ads

Loomly Ads Manager allows you to create, preview, approve, and push Facebook & Instagram Ads. You simply need to connect your Facebook Ads Manager account, then you can start creating your ads!

Loomly Ads Manager allows you to create dark posts ads with the following objectives:

  • Reach

  • Brand Awareness

  • Traffic

  • Conversions

  • Video Views

You can create the following type of ads:

  • Single image ads

  • Single video ads

  • Carousel ads

Feel free to take a look at our easy-to-follow tutorial here and watch the Flash Webinar here.

F. Grid Preview

You can access this from the Post View for unpublished posts in all Instagram Professional account connected through a Facebook page. This feature allows you to preview your Instagram posts in a grid format along with your other Instagram posts:

By default, the post you are previewing will appear at the top left of your grid, as the last published post on your Instagram account.

By checking the Show future Loomly posts option, you can also preview what your grid will look like with your scheduled posts:

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