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Supported media upload types, size limits, and post formats
Supported media upload types, size limits, and post formats
Updated this week

Learn more about supported post formats and media specifications in Loomly here:


1. Media upload types and size limits

Image

Video

Facebook

.jpg, .png, .gif

.mp4, .mov

Instagram

.jpg, .jpeg, .gif

.mp4, .mov

X/Twitter

.jpg, .png, .gif

.mp4, .mov

LinkedIn

.jpg, .png, .gif

.mp4, .mov

Pinterest

.jpg, .png, .gif

.mp4, .mov

Google Business Profile

.jpg, .png

not supported

Snapchat

.jpg, .png

.mp4, .mov

TikTok

.jpg, .png

.mp4, .mov

A. Image Criteria

We support up to 10MB for all channels, except for the following:

  • Maximum X/Twitter file size: 5 MB for images, 10 MB for GIFs

  • Instagram: up to 8 MB is supported for direct publishing. If it is greater than 8 MB, the post will need to be manually published.

Media requirements

Facebook

Ideal image: 1,200 x 628 pixels

Must be within a 4:5 to 1.91:1 aspect ratio range

Reels must have a 9:16 aspect ratio

Instagram

Maximum file size: 8 MB

Aspect ratio: Must be within a 4:5 to 1.91:1 range

Minimum width: 320 (will be scaled up to the minimum if necessary)

Maximum width: 1440 (will be scaled down to the maximum if necessary)

Height: Varies, depending on width and aspect ratio

Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Recommended image dimensions:

  • Square: 1080 x 1080 pixels

  • Portrait: 1080 x 1350 pixels

  • Landscape: 1080 x 566 pixels

X/Twitter

Recommended dimension: 1024 x 512 pixels

Maximum file size: 5 MB for images, 10 MB for GIFs

LinkedIn

Recommended dimension: 1200 x 627 pixel

We recommend uploading photos less than 2048 x 1536 pixels for best quality once published on LinkedIn. Larger files are supported, but will not display in the LinkedIn feed with a higher resolution.

Must be within a 4:5 to 1.91:1 aspect ratio range

Pinterest

Must be within a 2:3 and 1:3.5 aspect ratio range

Minimum width: 600 pixels

Minimum height: 900 pixels

Maximum height: 2100 pixels

Maximum GIF size: 5MB

Google Business Profile

Minimum: 250 x 250 pixels and 10 KB size limit.

Recommended dimension: 720 x 720 pixels and 5MB size limit

Snapchat

Ideal image: 1,080 x 1,920 pixels

Shared media must be 10 MB or smaller

TikTok

Must be within a 1/2.2 to 2.2 aspect ratio range

Multiple images only (up to 12)

📝 Note:

  • You can view the dimension and size of each media you've uploaded in your Library.

  • You are able to make edits to your images and videos with Loomly Studio.

B. Video Criteria

We recommend videos less than 30MB and shorter than 2 minutes for the best performance. Up to 200MB and 5 minutes is supported but may take a while to process, except for the following channels:

  • Snapchat: up to 10 MB is supported and up to 1 minute in length is supported.

  • Instagram videos must be a minimum of 3 seconds for direct publishing. If it is less than 3 seconds, it will need to be manually published.

  • TikTok videos must be 3 seconds minimum and 1GB maximum to be automatically published in single video posts. Otherwise, they will need to be manually published.

  • Pinterest videos must be at least 5 seconds long.

2. Post Formats and Features available

Facebook and X/Twitter

📝 Note:

  • Carousels allow you to publish 2-5 images with individual links.

Instagram

Learn more about each of these 3 different Instagram account types here.

📝 Note:

  • Your Instagram Professional account must be connected through a Facebook Business page if you'd like to take advantage of the features offered in their respective columns above.

  • The Grid Preview will not be available for Personal accounts and other accounts connected through the Instagram username.

  • We support carousel posts for Instagram. You can combine up to 10 of different media types:

    • Images

    • Videos

    • GIFs

LinkedIn and Pinterest

Google Business Profile, YouTube, and Snapchat

TikTok

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