Introduction
Loyalty allows you to reward your customers' purchases with points. By default, customers earn 5 points per euro spent.
📝 Note: As soon as loyalty is activated, a post-purchase email is sent to the user, informing them of the number of points earned and inviting them to join the program.
📢 Coming soon: two new options will be available in your loyalty area to reward purchases: you'll be able to reward users on their number of purchases or the amount spent.
Averages by sector of activity
By default, customers earn 5 points per euro spent. If you then offer a reward of 5 euros for 500 points, this amounts to 5% cashback.
Depending on your sector, you can adjust this percentage.
Here are the averages according to sector:
Fashion and apparel: 5 to 10% cashback
Electronics: 3 to 8% cashback
Furniture and home furnishing: 7 to 12% cashback
Food and groceries: 2 to 5% cashback
Travel and accommodation: 3 to 10% cashback
Fitness and well-being: 5 to 15% cashback
Beauty and skincare: 6 to 12% cashback
Toys and children's items: 4 to 8% cashback
Settings
By default, points are awarded on the total amount paid, excluding shipping and taxes.
You can modify these conditions in the Settings - Platform tab.
Then there are two blocks to configure in the Programs - Missions tab.
Description
You can change the mission title and add a description. You can then modify the number of points to be earned, depending on your sector of activity.
Example: For an order of €100.00 excluding VAT and shipping costs, the user earns 500 points.
Points attribution period
You can also define a delay for awarding points: this will be indicated in the post-purchase email. Two strategies are possible:
set a time limit of 0 days to maximize performance
apply a delay according to your return policy: if returns are frequent, we advise you to add it.
Common questions
If I change the allocation period, will my customers get their points straight away?
No, the deadline is not retroactive.
Are points deducted for returns?
Loyalty points linked to returns have to be removed manually from the user's profile. If you have a large number of returns, you can set the points allocation period to match your return period.
Can I preview sent e-mails?
You can manage sent emails from the Communications - Emails tab. Read this guide to find out more: Emails management.