Introduction
In this article, we'll take a look at your VIP Program settings. These settings provide you with the tools to tailor your VIP Program according to your brand's vision and customer relationship strategies. This article will focus on the three key components: the Program Start Date, the Entry Method, and Tier Expiration.
💡 Find out more: check out our guide on Setting up your VIP Tiers.
Program Start Date
The Program Start Date is a crucial factor, deciding the starting point from which your VIP tiers begin to count points or purchases. For example, if a customer has accumulated 500 points in total but your Program Start Date is set to November, only points earned from November onwards will count towards tier progression.
To update your VIP Program Start Date:
Navigate to Rewards from your Loyoly dashboard.
In the VIP Tiers section, click on edit next to VIP Tiers Settings.
Select a date and click Update..
Your customer's tiers will be recalculated based on the new start date.
📝 Note: we can only account for customer activity from the point when the app was installed.
VIP Tiers Access Method
The Entry Method is the mechanism through which your customers ascend through the VIP tiers. You have two options to consider:
1. Points Earned: Opt for this method if you wish for customers to advance based on the number of points they have accumulated through orders, missions and referral.
2. Amount Spent: This choice enables customers to progress based on their total spending in your store.
Select the Entry Method that best aligns with your business model and customer base to create an effective VIP program.
To update your VIP Program Entry Method:
Navigate to Rewards from your Loyoly dashboard.
In the VIP Tiers section, click on edit next to VIP Tiers Settings.
Select a method and click Update..
Your customer's tiers will be recalculated based on the new entry method.
Reward Management
You can define whether rewards will be retained when moving to a new tier :
Keep rewards: users will keep their previous rewards when changing tiers.
Delete rewards from previous tiers: users will lose rewards acquired in previous tiers.
Expiration
Expiration determines the duration customers have to reach a VIP Tier.
1. Valid for 1 year, reset upon reaching a higher tier
Customers have one year to move up the VIP tiers.
After spending a year in the tiers, their activity over the past 12 months is assessed to determine whether they stay in the same tier, are downgraded, or move up.
2. Valid for 1 year, reset after 12 months
Customers have one year to reach the VIP tiers. Every year, starting from the program launch date or the date they entered the VIP program, their progress is reset to 0.
3. Valid for life
With this option, customers keep their points or progress indefinitely, with no time limit. This is suited for more flexible or long-term-oriented programs.
⚠️ If you change the expiration settings, your customers’ tiers will automatically be recalculated based on the new expiration rule.
Order validation delay
This feature reduces the risk of fraud and ensures that orders are only counted in VIP tiers if they have not been returned within the allotted time.
Available options :
Validate as soon as order is placed: This default option counts the order immediately towards VIP tiers.
Default: The order is booked automatically after 7 / 14 / 30 / 45 days, except in the case of a reported return.
Custom delay: Allows you to define a specific delay according to your needs or applicable return policy.