Introduction
In this article you'll learn how to create and set up a content mission on Instagram. You'll ask your users to publish a story with a link to their account. In exchange, they'll earn points as soon as the mission is completed.
Create a mission
Go to the Missions area, where you can create and modify your missions. Click on "Create a mission" to access the mission library and the "Publish a story with a link" library.
✨Concerning Instagram missions, they require you to have linked your account from the Integration area before you can create the mission.
Setting up the mission
Once you've clicked Create, you can set up the mission
The title
We establish a default title, but we recommend that you personalize it using the way you talk to your customers.
Describe the mission
In a story with a link, you can ask your customers to identify you on their story by redirecting to a product of your brand or a current promotion. Guide your customers with a detailed description so that the content they create matches your expectations. You can add do's and don'ts to guide them.
The points
We've established a default standard based on the commitment the mission requires for your customers. Here the aim is for the mission to be attractive to your customers. Attractiveness lies in the right fit between missions and rewards.
✨ Consult this guide to help you configure the points/rewards ratio.
Link
Don't forget to add the link to share.
Hastags
We recommend that you use no more than 2 #.
Do you need to be identified?
We recommend that you click yes to increase your visibility.
Apply to a list
If you've created lists you can segment the users who will see the mission.
📝 Note: if users are targeted, they must be logged in to see the mission.
Example
We suggest you import an image as an example to help guide your customers.
You can then Save and Exit to leave your mission in draft form, or Activate to publish your mission, which will then be available in your program.
Mission verification
Once the assignment has been completed, we check that your hashtags, the link and account have been identified. Then we send the content directly to the content/moderation section, where you can validate it ✅ or invalidate it ❌
Frequently asked question
Can I add the same mission several times?
You can add the same mission several times. Once the mission has been completed by your users, you can deactivate it to recreate another one.