A keyword rule is a word that you can add to your Mentionlytics account to track everything it is said about it online.
A keyword can be:
your brand's name or product(s)
your competitor's name or their product(s)
a common word related to your industry
or any other word that you need to check
With Mentionlytics you have also the option to combine words to specify your search.
You may find your keyword(s) in the Mention Trackers box, symbolised with the letter "A" at the left of it.