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What is a Keyword?

An explanation of what a keyword is

Anna Bezani avatar
Written by Anna Bezani
Updated over 2 weeks ago

A keyword rule is a word or phrase that you can add to your Mentionlytics account to track everything it is said about it online.​

Types of a keyword

A keyword can be:

  • your brand's name or product(s)

  • your competitor's name or their product(s)

  • a hashtag

  • a common word related to your industry

  • a topic

  • or any other word that you need to check

With Mentionlytics you have also the option to combine words to specify your search.

Where to find your keyword

You may find your keyword(s) in the Mention Trackers box, symbolised with the letter "A" at the left of it.

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