In Mentionlytics, Dashboards are your primary workspace for tracking web and social media data. They provide visual insights, metrics, and trends regarding your brand's online presence.
While the Overview Dashboard is your main starting point, the platform offers specialized Alternative Dashboards to help you analyze your data from different perspectives.
How to Access & Switch Dashboards
By default you will view the Overview Dashboard - but there are 4 more ready templates, Competitive Analysis, Performance, Synopsis, and Quick View.
To switch between dashboards, look at the left sidebar:
Click on Dashboards to expand the menu
Select the dashboard you want to view:
Competitive Analysis Dashboard → Compare your brand with competitors
Performance Dashboard → Measure reach, engagement, and value
Synopsis Dashboard → Get a clear, high-level summary
Quick View → Take a quick look of important data in one dashboard
You can find Quick View Dashboard on the menu, at the top right corner of your screen from the 3 dots button.
💡 Pro-Tip: Put a star on your favorite existing or custom Dashboards to find them in the menu on your left so you can quickly select them to view and study your data.
You can choose one of the existing Dashboards to view and study your data, edit an existing one, or create your own Dashboard. To edit an existing dashboard click on the 3 dots button next to the date selector from the top right corner of your screen and choose the "Enter edit mode" option.
Competitive Analysis Dashboard
The Competitive Dashboard allows you to analyze your brand alongside competitors and compare performance across multiple trackers.
What you can access:
Mention trackers for brand and competitors
Filters, Boolean search, and calendar for precise data refinement
Key visualizations:
Engagement visualization: A bubble chart overview of user interactions across different brands.
Share of Voice (SoV): Shows what percentage of all mentions in your tracked space go to your brand.
Sentiment Analysis: Side-by-side breakdowns showing positive, neutral, and negative feelings for each brand.
Brand Engagement & Media Share: Pie charts identifying which networks (Twitter/X, Facebook, Web, YouTube, etc.) and post types drive the most engagement for you vs. competitors.
Owned media posts by engagement (for your brand): Live feeds displaying the top performing content sorted by reach and interactions.
Brand mentions by engagement (for both your brand and competitors): Live feeds displaying the top performing content sorted by reach and interactions.
Mentions per Brand Graph: Line charts showing trend timelines with percentage distributions across a set timeframe.
💡 All visual elements are fully interactive! Click on any section of a chart or graph to instantly drill down and view the exact mentions behind that specific metric.
When to use it:
Use this dashboard to:
Comparing your brand directly with industry competitors.
Analyzing your current market positioning.
Evaluating visibility gaps and differences in public sentiment.
Performance Dashboard
The Performance Dashboard focuses on overall performance metrics and the value of your online presence.
Key metrics:
Total Mentions: The raw volume of posts mentioning your tracked keywords.
Social Engagement: The total sum of likes, shares, comments, and interactions.
Social Reach: The total estimated unique audience exposed to your mentions.
Earned Media Value (EMV): An estimated monetary value of your digital footprint, calculated based on organic reach and engagement metrics.
Key visualizations:
Trend charts: Dedicated, interactive line graphs tracking changes in Mentions, Social Engagement, and Social Reach over time (filterable by Day, Week, or Month).
Top Mentions Feeds: Quick columns separating web mentions by site authority rank, social posts by engagement, and social posts by total reach.
Sentiment Analysis: Broad summary chart of the overall audience sentiment distribution.
Media share: Breakdown of which channels host the majority of your performance volume
Keyword Cloud: A visual representation of the most frequently used terms and hashtags surrounding your brand.
World Map & Tracker Circles: Geographic distribution highlights and bubble size visualizations of which keyword trackers are pulling the most volume.
When to use it:
Use this dashboard to:
Evaluating overall marketing and PR performance campaigns.
Understanding your true digital reach and visibility fluctuations.
Measuring the estimated financial impact (EMV) of your organic mentions.
Synopsis Dashboard
The Synopsis Dashboard provides a summarized view of your data, combining key metrics and visual insights in one place.
Key metrics:
Total mentions
Social reach
Social engagement
Sentiment analysis
Key visualizations:
Overview charts (Sentiment Charts Included): Line graphs tracking broad trend data over time.
Mentions by engagement: Live stream of the content pulling the highest volume of user interactions
Sentiment distribution: Visual charts identifying positive, neutral, and negative breakdowns
Emotion Analysis Pie Chart: AI-driven sentiment breakdown that visualizes distinct emotional responses, including Joy, Anger, Sarcasm, Fear, and Sadness.
Media Share & Keyword Clouds: Fast visual references for top networks and trending conversation topics.
Interactive World Map: A visual breakdown pinpointing the percentage of total mentions coming from specific countries globally.
When to use it:
Use this dashboard when you want:
A quick but informative summary
A balanced view of sentiment, reach, and engagement
An easy way to monitor overall trends
Quick View Dashboard
The Quick View Dashboard is a lightweight, compact view of your essential metrics. Perfect for quick daily check-ins and executive briefings.
Access Quick View:
1. Click the three-dot menu (■) in the top-right corner
2. Select Quick View from the menu options
All dashboards are fully interactive. Click on any metric, chart, or visualization to drill down into specific data, apply filters, and view the exact mentions behind each metric.
When to Use It
• Quick daily briefings and status updates
• Executive-level reviews when you're short on time
• Fast stakeholder summaries
Which Dashboard Should You Use?
Dashboard | Best for |
Overview | Your complete starting view — see the dedicated Overview Dashboard Guide |
Performance | ROI, reach, engagement, and Earned Media Value tracking |
Competitive | Market positioning and side-by-side competitor comparison |
Synopsis | Balanced executive briefings — sentiment, reach, and emotion at a glance |
Quick View | Fast daily check-ins focused on mentions, engagement, and sentiment |