goarmstrong.com Banners | Merchant Financing Guidelines

Purpose:

Increase visibility of the financing option across goarmstrong.com, particularly on high-traffic pages like the homepage and ballpark estimator.

Content Approach:

Use concise, eye-catching copy to promote the loan’s benefits (e.g., “Move Now, Pay Later!”) with CTAs linking to the financing webpage or application. Tailor messaging for the ballpark estimator to connect financing directly to the estimate process.

Tone:

Bold, engaging, and action-driven to capture attention.

Homepage Banner

Copy and paste the following text into a banner on the homepage that will lead to the Financing Landing Page.

Heading	Move Now, Pay Later
Body	Explore financing options and see if you pre-qualify with no impact to your credit score.
CTA	Learn More

Household Moving Services Banner

Copy and paste the following text into a banner on the Home Services that will lead to the Financing Landing Page.

Heading	Keep your budget flexible. Financing now available.
Body	Explore financing options and see if you pre-qualify with no impact to your credit score.
CTA	Learn More

Ballpark Estimator Banner – After a Price is shown

Copy and paste the following text near the amount that is presented on the BallPark Estimator.
To create this experience, the move cost will need to be converted into a monthly payment amount. Here is an example of how to create this in Python:

import re

def convert_to_monthly(match):
    amount = float(match.group(1).replace(',', ''))
    monthly = round(amount * 0.013494, 2)
    return f"${monthly}/month for 120 months"

text = "The total price is $12,500."
converted = re.sub(r"\$([\d,]+(?:\.\d{2})?)", convert_to_monthly, text)
print(converted)
# Output: The total price is $168.68/month for 120 months.

Heading	Starting from $x.xx/mo. for 120 months.*
Copy	Pay for your move over time with low monthly payments.
CTA	Learn More
Disclaimer	Please carefully review the loan terms and conditions provided by the lending partner prior to signing a loan agreement. Loans are subject to credit approval. Home Improvement Loans offered through Upgrade are made by Cross River Bank, Member FDIC, Equal Housing Lender. Upgrade, Inc. (NMLS #1548935) holds licenses in the states listed at upgrade.com/state-licenses and does business under the DBAs listed at upgrade.com/dba.  For loans that charge interest, this rate includes an Autopay APR reduction of 0.5%. By enrolling in Autopay, borrowers' payments will be automatically deducted from their bank account. Selecting Autopay is optional. If you are eligible for credit union membership, you may be required to join a credit union to receive the APR shown. Subsequent charges and fees may increase the cost of the loan. There is no fee or penalty for repaying a loan early. For more information, applicants should refer to the applicable Borrower Agreement and TILA Disclosure.  Loans may be disbursed in one or more advances. These loan terms are estimates based on the assumption that the loan is disbursed in a single advance upon execution of the Borrower Agreement. Actual loan terms may vary depending on, among other things, the exact number of advances, the amount of each advance, and the date on which each advance will occur. *For example, if a borrower receives a $10,000 loan with a 10-year term and a 10.99% Annual Percentage Rate (APR) and the loan is disbursed immediately in 1 advance, the borrower will have a required monthly payment of $138.00.

💬 Financing Conversation Cheatsheet