How to Change Target Keywords in Paige and What to Expect When You Do

Immediate Baseline Update: Once you add a new keyword, Paige will automatically take a new baseline for that keyword. This baseline is essential because it provides the starting point for tracking keyword performance over time.

Reports Tab Update: The new keywords will not appear in the Reports tab immediately. Instead, they will only show up once the next scheduled report is generated. This means you might need to wait for the next reporting cycle to see them reflected in your performance metrics, but don't worry - the baseline was taken right away.

No Future Tracking: Once a keyword is removed, it will no longer be included in future reports. This also means that Paige will stop collecting data for that keyword, and any historical data for that keyword will no longer appear in reports going forward.

Immediate Baseline Update for All Keywords: Moving the audit area is a significant action. It triggers a new baseline to be taken for all target keywords in the new area.

Old Baselines Lost: The previous baseline data from the old area will be lost. This means that any historical tracking for the old area will no longer be relevant or accessible.

Data Reset: Essentially, moving the audit area resets your tracking data, so use caution and consider the impact on long-term performance metrics before proceeding.

SEO is a long game. Google can take several months to respond to the changes you make to your website and keywords.

If you change keywords too frequently, you may not see the results of your work, as data may not have had enough time to stabilize.

Recommendation: Aim to keep your target keywords consistent for at least six months to accurately measure the impact of your SEO efforts.