Overview
Pixels help you measure how your campaigns drive website activity and conversions.
MNTN supports two pixel types:
Tracking pixels for website visits
Conversion pixels for completed conversion activity
Once installed and verified, pixel data becomes available within reporting so you can better understand campaign performance.
đ Note: MNTN supports tracking and conversion pixels together or tracking pixels only. Conversion pixels require tracking pixels and can't be installed on their own.
If only tracking pixels are installed, site visits reporting remains available, but conversion reporting metrics, including conversions, conversion rate, CPA, and ROAS, won't be available.
Why it matters
Why it matters
Pixels help you:
Measure website activity connected to your campaigns
Understand conversion performance on your website
Access reporting metrics like visits, conversions, CPA, and ROAS
Better understand campaign impact
Pixel Types
Tracking pixel
The tracking pixel measures website visits associated with your campaigns.
Site visit metrics appear in reporting after the pixel is installed and verified.
After 21 days live, raw site visits convert to Verified Visits.
Conversion pixel
The conversion pixel measures completed conversion activity on your website.
Conversion reporting includes:
Number of conversions
Conversion rate
CPA
ROAS
Supported Installation Methods
MNTN currently supports two installation methods:
Where Pixel Data Appears
After setup and verification, pixel metrics appear in Reporting within the:
Site Visits tile
Conversions tile
Pixel setup and health information also appears on the Pixels page within My Account.