You’ve chosen to launch your campaign with MNTN Multi-Touch ads; the next step is linking your Multi-Touch asset to its accompanying CTV asset.
Within your campaign shells, you will link your multi-touch ads to a TV ad and/or vice versa. This linkage serves two vital purposes:
Unification: It ensures the correct multi-touch ads are delivered alongside the desired TV content.
Tracking Parameters: It allows you to apply specific tracking parameters to your TV ad and its associated multi-touch ads.
To create this connection, you will upload one multi-touch group for each TV ad you intend to launch. This establishes a one-to-one relationship, ensuring that your multi-touch ads seamlessly align with their respective TV ads, resulting in a cohesive advertising experience.
For detailed instructions on how to complete this process successfully and additional considerations, check out the below.
💡Note: All TV and multi-touch ads must be linked to serve.
Linking Your TV Ads and Multi-Touch Ads
By now, your TV and multi-touch creatives are attached to your campaign shell. If you haven't done so yet, please follow these steps. If you've already completed these actions, proceed with the instructions below.
1️⃣ Head into the Video Creative or the Multi-Touch Creative step of your campaign shell.
2️⃣ Select the blue Link Creative button on the ad you'd like to link. This will open a selection drawer on the right side of your screen, which will include all of the corresponding ads on your campaign.
3️⃣ From the selection drawer, select the ad you'd like to link to.
💡Note: Ads that are greyed out are ineligible for linking because they have already been linked.
4️⃣ Once selected, click the green Link Creative button in the bottom right-corner. This will establish a paired relationship between your TV and multi-touch ads.
5️⃣ On the Video Creative step, adjust the weighting percentage of this linked group. Check out this article for further instructions on weighting.
Campaign Status Considerations
Depending on the status of your campaign, your ads must meet a few criteria to link your desired TV and multi-touch ads. Those are outlined below.
💡 Note: To understand campaign statuses, check out this article.
Campaign Status | Criteria |
Incomplete, Ready, Paused | ⭐ Unlinked: The ad is not linked to any other ad in this campaign shell or another. ⭐ Status: The ad is in either the In Review or Approved status. |
Live | ⭐ Unlinked: The ad is not linked to any other ad in this campaign shell or another. ⭐ Status: Ads must be in the Approved status. If an ad is In Review, it must be reviewed and approved before linking. |
🚩Important: If you launched your campaign without Multi-Touch ads from the start, you cannot add Multi-Touch ads in once live. You will have to launch a new campaign shell.